Discovery Channel's DEADLIEST CATCH Premiere Scores Three Season High
Last night's season 10 premiere of Deadliest Catch was the highest rated premiere of the series in three seasons in Persons 25-54 (season 8, 9, 10)*. It was the #1 Tuesday cable program among both Persons and Men 25-54 delivery, no exclusions and the #3 program in All of Television among M25-54, no exclusions, on Tuesday, April 22. Discovery was also the #1 network in all of television, broadcast and cable included, in Men.
Deadliest Catch from 9-11 PM ET/PT earned a 2.74 HH / 2.31 P25-54 / 3.00 M25-54 / 1.81 P18-49 / 2.25 M18-49 AA% with 3.824 million total viewers P2+ delivery on Tuesday, April 22. It beat numerous broadcast and cable television programs among Men 25-54, including TNT's NBA Playoffs, CBS' NCIS and Person of Interest and NBC's About A Boy and Growing Up Fisher.
The Bait, the Deadliest Catch preshow at 8PM ET/PT, earned a 1.61 HH / 1.28 P25-54 / 1.74 M25-54 / 1.02 P18-49 / 1.30 M18-49 AA% with 2.164 million total viewers P2+ delivery. This marks a series high for The Bait in Persons 25-54.
Discovery Channel was the #1 network in All of Television on Tuesday in Men 25-54 delivery, no exclusions, and the #3 network in All of Television among P25-54, no exclusions.
Additionally, the official Deadliest Catch website saw a 69% year-over-year increase in unique visitors for the premiere of Season 10. Video streams were up more than 100% year-over-year with the launch of several new original web series, including The 10 Moments that Defined Deadliest Catch.
An all new Deadliest Catch premieres next Tuesday, April 29 at 9 PM ET/PT
*Season 10 launch earned a 2.31 P25-54 with 3.82 million total viewers P2+; season nine launch earned a 2.25 P25-54 with 3.47 million total viewers P2+; and season eight launch earned a 2.07 P25-54 with 3.14 million total viewers P2+.
Source: Nielsen. Multitrak. 4/23/14. Live+SD. Prime.