Discovery Channel & TLC Hit October Highs
Powered by strong returning series and breakout new hits, Discovery Channel had its best October ever among men 25-54, and its best October in HH, P2+ and P25-54 delivery in 11 Years. TLC posted single to double-digit gains in delivery in October among HH, P2+, P/W25-54/18-49, and W18-34. The network ranked among the top #5 ad-supported cable networks in delivery in October among W25-54.
"October was a great month for us," said Eileen O'Neill, Group President Discovery and TLC Networks. "I'm excited that cable and broadcast viewers are tuning into our new and returning series and specials on both Discovery Channel and TLC in record numbers for our compelling characters and real life stories."
Discovery Channel ranked #4 for the month among M25-54 delivery as GOLD RUSH came back in October with a vengeance and dominated all of Television as the #1 show for men (M25-54, M18-49 and M18-34 delivery) on October 26 and beat all broadcast programs on CBS, ABC, NBC and FOX. On the same night, the series premiere of JUNGLE GOLD was Discovery's highest-rated series premiere this year in key demos, and fifth highest series premiere overall for the network. Other series and special October highlights include the season two premiere of CURIOSITY where "Plane Crash" was the #5 program on October Sunday nights among M25-54 M18-49 delivery (excluding sports), FAST 'N LOUD and AMERICAN CHOPPER were #1 and #2, respectively, on Monday nights in October among M25-54 M18-49 delivery (excluding sports and presidential debate coverage) and SPACE JUMP LIVE became the highest-rated daytime (9a-7p) program in network history, ultimately reaching 8.36 million viewers.
On Sunday nights in October, driven by strong performances of BREAKING AMISH and LONG ISLAND MEDIUM, TLC was the #2 ad-supported cable network in delivery among HH, P2+, and P/W25-54/18-49/18-34. Season to date, BREAKING AMISH was TLC's highest rated freshman series in nearly a decade among HH and W25-54/18-49. In its most recent outing, it averaged nearly 3.9 million P2+ viewers, and hit series highs among HH, P/W 25-54/18-49 and P18-34 in ratings and delivery. Season to date, LONG ISLAND MEDIUM averaged 2.9 million P2+ viewers ranking #2 in its 9PM time period in delivery among HH, P2+, and P/W25-54/18-49 and 18-34.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful franchises around the Cake Boss and Say Yes to the Dress brands. In 2011, TLC had 28 series averaging 1.0 million P2+ viewers or more including Sister Wives, My Strange Addiction, Extreme Couponing, Toddlers & Tiaras, 19 Kids and Counting, What Not To Wear and Long Island Medium.
TLC is available in more than 99 million homes in the US and more than 227 million households in nearly 150 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 209 countries and territories.