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Debut of NBC's TAXI BROOKLYN Wins 10 pm Hour

Debut of NBC's TAXI BROOKLYN Wins 10 pm Hour

The debut of "Taxi Brooklyn" (1.0/3 in 18-49, 5.4 million viewers overall from 10:01-11 p.m. ET) ranked #1 for The Hour among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers and was #1 or tied for #1 among those networks in every key measure. Versus NBC's average in the time period last summer, "Taxi Brooklyn" was up +31% in total viewers (5.419 million vs. 4.134 million, L+SD non-sports).

From its first half-hour to its second, "Taxi Brooklyn" retained 90% of its 18-49 rating, despite airing in the 10 p.m. hour (earning a 0.9 from 10:30-11 vs. a 1.0 from 10-10:30). In adults 25-54, the retention was 93% (1.4 vs. 1.5).

An encore telecast of "America's Got Talent" (1.3/5 in adults 18-49, 6.2 million viewers overall from 8-10:01 p.m. ET) attracted NBC's biggest overall audience in the slot since April 9, while matching the network's top 18-49 rating in the time period, excluding sports, since May 14. In the time slot, the "Talent" encore ranked #2 among the Big 4 networks in total viewers and adults 25-54.

From its first half-hour to its fourth, the "America's Got Talent" rebroadcast grew by +36% in adults 18-49 (to a 1.5 rating from a 1.1).

For its second hour from 9-10 p.m., the encore "America's Got Talent" tied for #1 among the Big 4 networks in adults 18-49 with Fox's original "So You Think You Can Dance" (1.5 rating each from 9-10 p.m.) and ranked #1 outright among those networks in total viewers and adults 25-54.


In Late-Night Metered Markets Wednesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/3 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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