Debut of NBC's SHADES OF BLUE Wins Time Slot Among Big 4

By: Jan. 08, 2016
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The debut of "Shades of Blue" (1.8/6 in 18-49, 8.6 million viewers overall from 10-11 p.m. ET) wins the slot among ABC, CBS and NBC in 18-49, total viewers and all other key measures.

Is the first in-season NBC regular entertainment programming to win Thursday at 10 in 18-49 versus original ABC and CBS competition in nearly six years (since March 4, 2010 with "The Marriage Ref," 3.5; beating CBS's "Mentalist," 3.2; and ABC's "Private Practice," 2.7)

Is the first in-season NBC regular programming to win Thursday at 10 versus original ABC and CBS competition in total viewers in nearly eight years, since March 27, 2008 (with "The Apprentice," 12.2 million; topping NCAA Basketball on CBS, 9.4 million; and "Eli Stone" on ABC, 6.5 million).

Captures NBC's top rating in the slot with in-season regular programming in nearly four years (since March 1, 2012, "Awake," 2.0).

Is NBC's most-watched in-season regular programming in the slot in nearly seven years (since April 16, 2009, "Southland," 9.6 million) and grows +13 versus its "Blacklist" lead-in (1.8 vs. 1.6).

Is up +64% versus NBC's season average in the slot (1.8 vs. 1.1, L+SD non-sports).

Is NBC's top Thursday drama debut in 18-49 in nearly four years (since March 1, 2012, "Awake," 2.0), topping NBC's prior seven Thursday drama premieres (excludes the return of "Heroes").

Is NBC's most-watched Thursday debut in nearly seven years (since April 9, 2009, "Southland," 9.9 million).

Image courtesy of NBC



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