CBS's THE TALK Beats ABC's 'The View' for First Time in Key Demos

CBS's THE TALK Beats ABC's 'The View' for First Time in Key Demos

CBS's The Talk beat "The View" in both women 18-49 and women 25-54 for the first time ever, according to Nielsen live plus same day ratings for the week ending July 13.

THE TALK topped "The View" in women 25-54 by +10% (1.1/07 vs. 1.0/07) and by +14% in women 18-49 (0.8/05 vs. 0.7/05). Compared to last week, The Talk was up +23% in viewers (2.66m from 2.17m), +38% in women 25-54 (from 0.8/05) and +60% in women 18-49 (from 0.5/03).

THE TALK also beat "The Chew" by the largest margin in viewers since the week ending August 2, 2013 (vs. 2.43m, +9%), while matching its largest margin of victory over "The Chew" in both women 25-54 (vs. 0.8/05, +38%) and women 18-49 (0.6/04, +33%).

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