CBS's BIG BROTHER Soars Over Last Week's Edition

BIG BROTHER's second Thursday live eviction show posted huge week-to-week increases in viewers and key demographics, according to preliminary Nielsen live plus same day ratings for July 10.

At 9:00 PM, BIG BROTHER THURSDAY was first in viewers (6.15m), adults 25-54 (2.5/08) and adults 18-49 (2.0/07). Compared to last week, BIG BROTHER was up +32% in adults 25-54 (from 1.9/06), +25% in adults 18-49 (from 1.6/06) and added +1.32m viewers (from 4.83m, +27%).

For the night, CBS was first in households (3.6/07), viewers (5.61m), adults 25-54 (1.9/06) and adults 18-49 (1.4/05).

Updated Thursday ratings will be available later today.

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