ABC's WORLD NEWS Averages Nearly Half Million More Viewers Every Night

By: Jul. 14, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

ABC News' "World News Tonight with David Muir" averaged 7.497 million Total Viewers, 1.781 million Adults 25-54 and 1.214 million Adults 18-49 for the week of July 6, 2015, based on Live +Same Day Data from Nielsen Media Research.

"World News Tonight" was up on the year-ago week in Total Viewers (+6% - 7.497 million vs. 7.085 million on w/o 7/7/14) for the 10th straight week.

"World News Tonight" narrowed its week-to-week margins with "NBC Nightly News" by double-digits in all key target demos: Total Viewers (-33% - 639,000 vs. 951,000), Adults 25-54 (-27% - 178,000 vs. 245,000) and Adults 18-49 (-11% - 201,000 vs. 227,000).

Season to date, "World News Tonight" has slashed nearly all of its season margin with "NBC Nightly News" in Adults 25-54 (-97% - 6,000 vs. 185,000), delivering its closest news demo performance with the NBC program in 8 years - since the 2006-07 season.

Season to date, "World News Tonight" is averaging 494,000 more viewers, compared to the same time frame last season (8.452 million vs. 7.958 million), while "NBC Nightly News" is posting a 263,000 average loss (8.808 million vs. 9.071 million). For the 2nd year in a row, "World News Tonight" is improving versus the same point last season in both Total Viewers (+6%) and Adults 25-54 (+1%). In fact, "World News Tonight" is improving the most in Total Viewers and standing as the only evening newscast to grow in Adults 25-54 compared to "CBS Evening News" (+3%/-2%) and "NBC Nightly News" (-3%/-7%).

"World News Tonight" is averaging its largest overall viewer audience in 8 years and strongest in the key adult news demo in 4 years - since the 2006-07 and the 2010-11 seasons, respectively.

"World News Tonight" cut its season gaps with "NBC Nightly News" by more than half in Total Viewers (-68% - 356,000 vs. 1.113 million) and Adults 18-49 (-62% - 89,000 vs. 236,000) to its closest performance in 7 years in Total Viewers and in 8 years in Adults 18-49 - since the 2007-08 and the 2006-07 seasons, respectively.

For the week, "World News Tonight" beat the "CBS Evening News" by 814,000 Total Viewers, by 273,000 Adults 25-54 and by 129,000 Adults 18-49.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos