ABC's SCANDAL Wins Time Slot in Key Demos
Building week to week in Adults 18-49 (+9%), ABC matched its top-rated Thursday with series programming since October, 4 2012.
During the 8 o'clock hour, ABC's repeat Shark Tank was up week to week in viewers (+4%) and young adults (+18%), drawing 23% more viewers than NBC's first-run comedies (season premiere of Community/Parks and Recreation).
Spiking over its lead-in (+138%) at 9pm, ABC's Grey's Anatomy moved up into a virtual tie for #1 in its hour in Adults 18-49 (pacing within 1-tenth of a rating point of the lead and tied in audience share), beating Fox's Idol-fueled Glee by 41% and NBC's comedies by 94% (The Office/1600 Penn). The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Gaining 11% week to week, Grey's earned its highest Adult 18-49 rating in 4 weeks - since 1/10/12. In addition, the show equaled its best Women 18-49 number since October 18, 2012.
Delivering strong lead-in retention (90%), ABC's Scandal won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Super Bowl-promoted Elementary and quadrupled NBC's Do No Harm (+300%). It was the #1 series in its time period for its 7th telecast in a row with young adults. Up for its 2nd straight original in Adults 18-49 (+4%), Scandal equaled a series high. In fact the show matched or hit new series highs across all key Adult and Women demos. Scandal improved The Hour year to year by 23% in viewers and by 27% in young adults. Over the course of its last 6 originals, Scandal has earned the series' Top 6 highest-rated telecasts in Adults 18-49.