ABC's ONCE UPON A TIME is No. 1 In Its Slot; Matches 6-Week High

By: Apr. 25, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

ABC took the broadcast lead on Sunday night among Adults 18-49 (1.0/3). ABC's "America's Funniest Home Videos" and "Once Upon a Time" tied as Sunday's No. 1 broadcast series in Adults 18-49 (tied w/Fox's "The Simpsons").

"America's Funniest Home Videos" (7:00-8:00 p.m. - 4.9 million and 1.2/5 in AD18-49):
At 7:00 p.m., ABC's "America's Funniest Home Videos" won its hour among Adults 18-49 and was up 33% from its most recent original two weeks ago (1.2/5 vs. 0.9/3) to deliver its best number since February - since 2/21/16.

"Once Upon a Time" (8:00-9:00 p.m. - 3.8 million and 1.2/4 in AD18-49):
At 8:00 p.m., ABC's "Once Upon a Time" ranked No. 1 in its hour among Adults 18-49 (1.2/4-tie). The ABC drama grew 1-tenth from its week-earlier Fast Affiliate Adult 18-49 rating and equaled a 6-week high - since 3/13/16.

"The Family" (9:00-10:00 p.m. - 2.9 million and 0.8/2 in AD18-49):
Opposite HBO's premiere of "Game of Thrones" in the 9:00 p.m. hour, ABC's "The Family" held even with the prior week in Adults 18-49 (0.8/2) to tie its top rating on the night. Live + 3 Day Ratings for Last Sunday (4/17/16): "The Family" jumped +63% over its L+SD Adult 18-49 rating to deliver a 1.3 rating after 3 days of TV playback, matching its highest L+3 rating on the night.

"Quantico" (10:00-11:00 p.m. - 3.4 million and 1.0/3 in AD18-49):
Building over its lead-in at 10:00 p.m. (+25%), ABC's "Quantico" beat out its broadcast competition in the hour, leading its drama competition on CBS by 43% in Adults 18-49 (1.0/3 vs. 0.7/2 - "Elementary"). "Quantico" held even week to week in Adults 18-49. Live + 3 Day Ratings for Last Sunday (4/17/16): "Quantico" was once again Sunday's biggest broadcast gainer in L+3 playback among Adults 18-49 with an +80% SPIKE over its L+SD rating (growing from a 1.0 to a 1.8 in L+3).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 4/24/16.

Photo credit: ABC/ Jack Rowand*



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos