ABC's Marvel's Agents of S.H.I.E.L.D. is Tuesday's Top Scripted Show in Key Demo

By: Nov. 12, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

MARVEL'S AGENTS OF S.H.I.E.L.D. (9-10pm – 4.3 million and 1.5/4 in AD18-49): Spiking over its lead-in (+48%/+67%) on its return after the prior week's preemption, opposite the second hour of NBC's 2-hour The Voice, ABC's MARVEL'S AGENTS OF S.H.I.E.L.D. was on par with its most recent Fast Affiliate numbers in Total Viewers (4.3 million vs. 4.5 million) and Adults 18-49 (1.5/4 vs. 1.7/5). From 9-10pm, S.H.I.E.L.D. beat Fox's comedies by 25% in Adults 18-49 (New Girl/The Mindy Project = 1.2/3) and finished as the #1 scripted series in its hour among Men 18-34 (4th straight telecast) and Men 18-49.

L7 Playback Lift: In the most recent week of L+7 data (w/o 10/21/14), S.H.I.E.L.D. shot up 81% in Adults 18-49 over its L+SD number (+1.3 rating points - from a 1.6 rating to a 2.9 rating) to deliver the series' biggest-ever playback lift.

Forever (10-11pm – 4.2 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever held steady with its most recent telecast two weeks ago in Adults 18-49 (1.0/3 vs. 1.1/3). The freshman ABC drama boosted its hour year to year by 50% in Total Viewers and by 25% in Adults 18-49 from the year-ago special (Scandal for Real = 2.8 million and 0.8/2 on 11/12/13). Season to date, Forever has improved its hour for ABC by 119% in Total Viewers (8.1 million vs. 3.7 million) and by 82% in Adults 18-49 (2.0/6 vs. 1.1/3).

Comments

To post a comment, you must register and login.

Vote Sponsor


Videos