ABC's MARVEL'S AGENTS OF S.H.I.E.L.D Opens a Strong #1
In the 8pm hour, ABC's series debut of Marvel's Agents of S.H.I.E.L.D opened a strong #1 in the time period with Adults 18-49, defeating NBC's Tuesday premiere of The Voice by 15% and CBS' season premiere of NCIS by 35%, to qualify as TV's highest rated drama debut in nearly 4 years - since 11/3/09. It was Tuesday's #1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54). Despite the strong competition, the self-starting ABC drama gained young adults from its first half-hour to it second half-hour.
Please Note: On top of its big Live + Same Day numbers, Marvel's Agents of S.H.I.E.L.D is expected to get a big lift from TV playback, considering its young-skewing audience. Well ahead of its debut this past weekend, the new show surpassed 1 million Facebook fans.
The season's #1 new comedy in Adults 18-49, the series premiere of The Goldbergs at 9pm beat Fox's New Girl by 52% and topped last fall's premiere of Happy Endings in the half-hour hour by 78%. It was TV's top-rated comedy debut in over 1 year and ABC's highest-rated in 2 years - since 9/11/12 and 10/11/11, respectively.
At 9:30pm among Adults 18-49, the debut of ABC's Trophy Wife defeated Fox's The Mindy Project by 53% and outdelivered the year-ago fall premiere of Don't Trust the B---- in Apt 23 by 35%.