ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.726 million) for the week of January 23, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.477 million) by 249,000. "GMA" increased its lead over "Today" by 50% compared to its lead on the year-ago week (vs. +166,000 on w/o 1/25/16).
"GMA" scored week-to-week gains (4.689 million, 1.508 million and 1.056 million, respectively, for w/o 1/16/17) in all key target demos: Total Viewers (+1%), Adults 25-54 (+3%) and Adults 18-49 (+6%), drawing its largest overall audience in 6 weeks - since w/o 12/12/16. Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 112,000 (4.659 million vs. 4.547 million) to take the top spot at this point of the season for the 5th year in a row. During the week, "GMA" beat "CBS This Morning" in Total Viewers (+23%/+892,000), Adults 25-54 (+40%/+443,000) and Adults 18-49 (+40%/+318,000). MORNING NEWS (Week of January 23, 2017) TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDSVideos