ABC's GMA Scores Largest Overall Audience in 6 Weeks

By: Jan. 31, 2017
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ABC News' "Good Morning America" ranked No. 1 in Total Viewers (4.726 million) for the week of January 23, 2017, based on Live + Same Day Data from Nielsen Media Research. "GMA" outperformed NBC's "Today" (4.477 million) by 249,000. "GMA" increased its lead over "Today" by 50% compared to its lead on the year-ago week (vs. +166,000 on w/o 1/25/16).

"GMA" scored week-to-week gains (4.689 million, 1.508 million and 1.056 million, respectively, for w/o 1/16/17) in all key target demos: Total Viewers (+1%), Adults 25-54 (+3%) and Adults 18-49 (+6%), drawing its largest overall audience in 6 weeks - since w/o 12/12/16.

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 112,000 (4.659 million vs. 4.547 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+23%/+892,000), Adults 25-54 (+40%/+443,000) and Adults 18-49 (+40%/+318,000).

MORNING NEWS (Week of January 23, 2017)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,726,000 1.3/11; 1,559,000 0.9/ 9; 1,120,000 3.4/13
TODAY 4,477,000 1.5/12; 1,768,000 1.0/11; 1,322,000 3.2/12
CBS THIS MORNING 3,834,000 0.9/ 8; 1,116,000 0.6/ 7; 802,000 2.8/11
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 1/23/16, 1/16/17 and 1/25/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 1/29/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 1/31/16). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m. EST) on ABC. Michael Corn is the senior executive producer.



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