ABC's BACHELOR IN PARADISE Up from Premiere

"Bachelor in Paradise" (8:00-10:00 p.m. - 3.7 million and 1.2/4 in AD18-49):

Opposite the start of NBC's SUNDAY NIGHT FOOTBALL (Steelers-Vikings) preseason game and CBS' "Big Brother" at 8:00 p.m., ABC's "Bachelor in Paradise" was up from its week-earlier premiere on the night in Total Viewers (+3% - 3.7 million vs. 3.6 million) and Adults 18-49 (+9% - 1.2/4 vs. 1.1/4). The ABC unscripted series built 33% on its Adult 18-49 lead-in and grew from its first hour to its second hour (+9%) to rank as the No. 1 non-sports program from 9:00-10:00 p.m.

• "Bachelor in Paradise" continued to improve its 2-hour time period by double digits year to year for ABC, shooting up 50% in Adults 18-49 from the year-ago night with original programming ("Wipeout"/"Rising Star" = 0.8/3 on 8/10/14).

• Last Sunday's premiere (on 8/2/15) of "Bachelor in Paradise" scored the series' biggest-ever Live + 3 playback gains, surging 45% among Adults 18-49 and 1.1 million Total Viewers over its L+SD numbers. In fact the 45% L+3 jump for "Bachelor in Paradise" was the 2nd-largest L+3 playback increase for any unscripted series telecast on the major nets this summer, behind only the 5/25/15 telecast of ABC's "The Bachelorette" (+50%).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 08/09/15.

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