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ABC's BACHELOR IN PARADISE Debut Wins Monday Time Period in Viewers

Related: ABC
ABC's BACHELOR IN PARADISE Debut Wins Monday Time Period in Viewers

During the week of August 4, 2014, ABC delivered 4 of the Top 20 broadcast programs with Adults 18-49: "CMA Music Festival" - No. 8, "Bachelor in Paradise" - No. 11, "Modern Family-R" - No. 15 and "The Middle-R" -No. 18. ABC's broadcast of the "CMA Music Festival" also finished among the Top 5 most-watched TV programs overall (No. 5).



ABC marked its 7th straight week of year-to-year Viewership gains (+2% - 4.3 million vs. 4.2 million on w/o 8/5/13), building over the year-ago week for the 9th time in 11 weeks since the end of season.



Summer 2014: Despite airing a 5-game NBA Finals this year versus a 7-game series last year, ABC is growing its overall audience summer to summer (+2% - 5.2 million vs. 5.1 million). In addition, the Net ranks No. 1 this summer in Adults 18-49 (1.4/5 - tied w/NBC) and Adults 18-34 (1.1/5).



Monday

"Bachelor in Paradise" (8:00-10:01 p.m. - 5.3 million and 1.4/5 in AD18-49):

From 8:00-10:00 p.m., "Bachelor in Paradise" debuted with 5.3 million viewers on average, making ABC the most-watched TV network in the 2-hour time period. The new show built from its first hour to its second hour in Total Viewers (+6% - 5.2 million to 5.5 million). Among Adults 18-49 in its time slot, the freshman ABC unscripted series led NBC's "Running Wild with Bear Grylls" from 8:00-9:00 p.m. (1.4/5 vs. 1.3/5), while tying Fox's "Hotel Hell" from 9:00-10:00 p.m. (1.4/4).



The series premiere of "Bachelor in Paradise" was the No. 1 most social broadcast series Monday night with 37,508 tweets.



"Mistresses" (10:01-11:00 p.m. - 3.5 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "Mistresses" held steady with its most recent telecast two weeks ago in Adults 18-49, pacing within 1-tenth of a rating point (0.9/3 vs. 1.0/3).



Tuesday

"CMA Music Festival" (8:00-11:00 p.m. - 7.3 million and 1.9/6 in AD18-49):

With its broadcast of the "CMA Music Festival," ABC ranked No. 1 on Tuesday across all key Adult demos: AD18-34 (1.4/6-tie), AD18-49 (1.9/6) and AD25-54 (2.3/7-tie).



In Total Viewers and Adults 18-49, the "CMA Music Festival" earned its 2nd-highest numbers in the last 5 years - since 2009. In addition, the program equaled an 8-year high in Adults 18-34 - since 2006. Please Note: Last year's telecast aired on Monday (8/12/13) and did not face competition from NBC's "America's Got Talent."



In viewers and young adults, ABC delivered its strongest non-sports summer Tuesday since 2010 (Memorial Day-Labor Day) - since 6/1/10 and 8/24/10, respectively.



Thursday

"The Quest" (8:00-9:00 p.m. - 2.2 million and 0.6/2 in AD18-49):

At 8:00 p.m., despite airing with just 93% U.S. coverage due to local NFL preemptions, "The Quest" paced within 1-tenth of its week-earlier debut in Adults 18-49 (0.6/2 vs. 0.7/3).



"NY Med" (10:12-11:00 p.m. - 5.0 million and 0.9/3 in AD18-49):

ABC's "NY Med" was the most-watched TV show in Thursday's 10 o'clock hour for the 7th consecutive week (5.0 million).



Friday

"What Would You Do?" (9:00-10:00 p.m. - 3.5 million and 0.9/3 in AD18-49):

ABC's "What Would You Do?" ranked No. 1 among the major networks in Adults 18-49 (0.9/3. "WWYD?" improved by 24% in Total Viewers and by 13% in Adults 18-49 over original programming in The Hour on the year-ago night ("Would You Fall for That?" on 8/9/13 = 2.9 million and 0.8/3).



"20/20" (10:00-11:00 p.m. - 4.3 million and 0.9/3 in AD18-49):

ABC's "20/20" was up over its year-ago telecast (3.4 million and 0.8/3 on 8/9/13) for the 5th straight week in Total Viewers (+26%) and Adults 18-49 (+13%).



WEEK NO. 46: ADULTS 18-49 TOTAL VIEWERS

No.1 CBS 1.2 No.1 CBS 5,790,000

No.2 NBC 1.1 No.2 NBC 4,700,000

No.3 ABC 1.0 No.3 ABC 4,250,000

No.4 FOX 0.8 No.4 FOX 2,300,000

No.5 CW 0.3 No.5 CW 870,000



Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 08/04/14.

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