ABC's 2014 MISS AMERICA Delivers Best Numbers Since 2004
Opposite strong competition from NBC's Sunday Night Football (Seattle vs. San Francisco) and CBS' NFL overrun-boosted lineup, ABC's Sunday 9-11pm broadcast of The 2014 Miss America Competition surged over its most recent telecast in Total Viewers (+18% - 4th straight year of viewer growth) and Adults 18-49 (+19%) to deliver the program's best numbers since 2004. ABC was the #1 non-sports network in the time period. Building steadily throughout its 2-hour telecast, the numbers for The Miss America Competition grew by 3.0 million viewers and by 53% in young adults from its first half-hour to its final half-hour. During its final half-hour from 10:30-11pm, as Miss New York Nina Davuluri was crowned, The Miss America Competition drew 9.8 million viewers and a 2.3 rating, 6 share with young adults. In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months - since 5/19/13.
Quick Take for Sunday, September 15, 2013 (Fast Affiliate Live + Same Day Ratings)
ABC's "20/20 - Pageant Confidential" Earns Strong Gains Over its Last Airing
ABC's "Miss America Competition" Surges to its Highest Numbers Since 2004
"20/20 - Pageant Confidential: The Road to Miss America" (8:00-9:00 p.m.)
During the 8 o'clock hour, "20/20 - Pageant Confidential: The Road to Miss America" earned strong increases with Total Viewers (+40% - 4.2 million vs. 3.0 million) and Adults 18-49 (+50% - 0.9/2 vs. 0.6/2) over the special's most recent airing (on 01/12/13) leading into the competition.
"The 2014 Miss America Competition" (9:00-11:00 p.m.)