ABC World News Delivers Best News Demo Performance in Two Years

February 12
1:29 2013

ABC World News Delivers Best News Demo Performance in Two Years

For the week of February 4, 2013, "ABC World News with Diane Sawyer" averaged 8.63 million Total Viewers and a 2.0 rating/8 share/2.33 million in Adults 25-54, according to NielsenMedia Research. For the 4th time in the last 5 weeks, the ABC evening newscast improved on its Adults 25-54 performance over the prior week (+4%, 2.24 million on w/o 1/28/13), hitting a season high in the key adult news demo (week of regular telecasts). In fact "World News" delivered its best Adults 25-54 numbers in 2 nearly years - since w/o 3/21/11.

For the 2nd week in a row, "World News" saw increases over the year-ago week in both Total Viewers (+8%) and Adults 25-54 (+10%) - 7.97 million and 2.12 million, respectively, on w/o 2/6/12. In fact, "World News" has turned in year-to-year Total Viewer improvement for 7 consecutive weeks.

"World News" slashed its margins on the same week last year with "NBC Nightly News" by double-digits in both Total Viewers (-34%, 1.01 million vs. 1.53 million) and Adults 25-54 (-42%, 315,000 vs. 539,000).

Season-to-date, "World News" has increased its Total Viewing audience (+2%, 8.08 million vs. 7.90 million) compared to the same point last season, drawing its most-watched season in 3 years - since the 2009-10 season. In addition, "World News" has narrowed its Total Viewer gap (-21%) with "NBC Nightly News" by double-digits for the second year in a row to post its smallest gap (793,000) with the NBC program in 4 years- since the 2008-09 season.

For the week "ABC World News" outperformed "CBS Evening News" by 1.15 million Total Viewers and by 187,000 Adults 25-54.

EVENING NEWS (Week of February 4, 2013)

Total Viewers Adults 25-54 Households
ABC 8,628,000 2.0/8; 2,328,000 5.8/11
NBC 9,640,000 2.2/8; 2,643,000 6.4/12
CBS 7,482,000 1.8/6; 2,141,000 5.0/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/4/13, 1/28/13 & 2/6/12. Most Current - 2012-2013 Season (9/24/12 - 2/10/13) and 2011-2012 Season (9/19/11 - 2/5/12). All averages based on regular telecasts.



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