2015 NCAA TOURNAMENT Scores Highest Overnight Rating in 18 Years

By: Apr. 07, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

CBS Sports and Turner Sports' exclusive coverage of last night's NCAA Tournament Men's National Championship between Duke and Wisconsin on CBS scored a 17.1/27 HH rating/share to deliver the highest overnight rating for the NCAA Men's National Championship in the metered markets in 18 years (1997; 18.0/28, Arizona-Kentucky), based on Nielsen metered market ratings. The broadcast's 17.1/27 is up 33% over last year (12.9/21; Connecticut-Kentucky) and peaked with a 20.1/34 from 11:00-11:30 PM, ET.

Overall, 2015 NCAA Tournament coverage across TBS, CBS, TNT and truTV averaged a 7.8/16 overnight rating/share, up 13% and is the best overnight rating in 22 years (7.9/17 in 1993).

Top five rated metered markets for last night's game:

1. Milwaukee - 42.2/59

2. Raleigh-Durham - 36.2/54

3. Louisville - 33.5/48

4. Columbus - 29.9/44

5. Greensboro-High Point-Winston SALEM - 29.5/43

Additionally, NCAA March Madness Live garnered a record-setting 3.4 million live video streams for last night's NCAA Championship game and nearly one million hours of live video consumed, also an all-time record. Last night's live video streams are up 66%, with the live hours of consumption up 69% over last year. NCAA March Madness Live generated 80.7 million live video streams and 17.8 million hours of live video consumption during this year's tournament, both all-time highs. This year's live video streams are up 17%, with live hours of consumption netting a 19% increase.

The NCAA Tournament grossed a record 350 million total social impressions across Facebook and Twitter for a 45% increase over 2014.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos