Yamaha and John Lennon Educational Tour Bus Shift Into High Gear for Music Education
Yamaha Corporation of America was paid an inaugural visit by the John Lennon Educational Tour Bus to its Buena Park, California headquarters this past month, heralding a rekindled partnership between the two organizations.
Yamaha was a founding sponsor of the multi-million dollar Tour Bus when it made its U.S. debut in 1998, and the company supported the roving music education venture for six straight years. The company renewed a multi-year commitment this past January, with the bus rolling into the 2014 Winter NAMM Show at the Anaheim Convention Center displaying the company's logo, and greeting trade show attendees with an extensive array of drums and keyboard instruments featured on the bus, including a Yamaha CP4 Stage Piano, MOXF6 Keyboard, and DTX900K Electronic drum kit powered by DXR12 Active Loudspeakers. When the tents are used outside the bus, instruments included are the MOXF6, DTX562 Electronic drum kit and DTXM12 Multi-pad powered by DXR12 Active Loudspeakers.
"The John Lennon Educational Tour Bus is one of the most innovative ventures ever created to get students hands on with musical instruments and the songwriting process," said Dave Jewell, marketing communications manager, Yamaha Corporation of America. "Yamaha is proud to partner with the Lennon Bus as both of our organizations share a deep commitment to supporting music education initiatives in our schools."
Following Yamaha's corporate kickoff event, the bus travelled north to Pomona, bringing its interactive music education presentation to Kingsley Elementary School, where the 700-plus students formed a human peace sign with a Police helicopter capturing the students' enthusiasm on camera.
The Kingsley students toured the bus, while several recorded and produced a music video, aided by Cal Poly Pomona students. The video can be viewed here: http://4wrd.it/JLETBKINGSLEY