Position Music Signs Rising Artist and Songwriter Layto To

Songwriter and artist Layto has signed a worldwide publishing deal with Los Angeles based Position Music.

By: Aug. 03, 2021
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Position Music Signs Rising Artist and Songwriter Layto To

Songwriter and artist Layto has signed a worldwide publishing deal with Los Angeles based Position Music.

The Boston-based artist and singer-songwriter has independently amassed over 150M streams worldwide and is most known for his hits "Little Poor Me" which has 75M+ Global Streams to date and "Houndin'" which was released in 2020 and has over 30M+ streams worldwide. Layto has been supported by numerous indie radio stations around the world, including SiriusXM Alt Nation.

Once a custodial worker, Layto's emergence over the past year has been inspiring for many. When his track "The Low Boy," premiered on Billboard, he said: "I'm a normal guy with callouses on his hands from hammering nails into a roof. I make music because it's my language."

Layto's music gives voice to millions who suffer from anxiety and depression as shown on his Spotify bio that currently reads: "My music isn't about making people feel good. It's about making them feel human."

Layto is the most recent signee for Position Music, who currently publishes for musical artists Judah & the Lion, TeaMarrr, Michael Franti, Andy Mineo, Welshly Arms, and many other acts.

"You can't put a price on enthusiasm, and that's what we felt from every conversation with Tyler Bacon and Mark Chipello at Position Music," said Layto's management, Garrett Ream and Steve Richards.

Adds Mark Chipello, Head of A&R at Position Music: "We were instantly drawn to Layto's clear and articulate point of view as an artist. He knows who he is and what he wants to say which makes it easier for us to amplify his already powerful voice. Layto is a world class writer, producer, and performer. We look forward to this next chapter with great excitement."

Layto's next release 'Click' (prod. By Matt Boda) is dropping on August 6th through Imperial Records (Republic Records.)

Layto was born and raised in Boston. Being the youngest of five, in the midst of family turmoil and dysfunction, music became an escape. Layto independently released his debut 'Low Boy' EP in 2018 that featured the single "Little Poor Me" which has 75M+ Global streams worldwide. Layto has an intensity about his style, delivery and blending of alt rock, pop, and hip/hop elements. His music has given a voice to the millions who suffer from anxiety and depression.

Layto has independently amassed 150M+ on-demand streams globally. He has grown remarkably in recent years with exponential growth on the DSPs. He's gone from 5.9M yearly Spotify streams in 2019 to 24.3M total yearly Spotify Streams in 2020. In 2021, Layto has already amassed 27M+ Spotify streams in 2021 (YTD - As of August 2021).


Play Broadway Games

The Broadway Match-UpTest and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia? The Broadway ScramblePlay the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
Tony Awards TriviaHow well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends. Broadway World GameCan you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!

 



Videos