HBO Launches GAME OF THRONES Mixtape
HBO has teamed up with some of the music industry's top artists to produce the first "Game of Thrones" mixtape, entitled Catch The Throne: The Mixtape. Today, the premium cable network announced plans to release the mixtape in preparation for the April 6th season 4 debut of the Emmy(R)-and Golden Globe-winning series "Game of Thrones." Catch The Throne: The Mixtape includes exclusive tracks from Wale, Big Boi, Common and Daddy Yankee, in addition to songs from up-and-coming artists Snow Tha Product, Bodega Bamz, Magazeen and more.
The hip-hop and reggaeton, 10-song mixtape is inspired by "Game of Thrones" themes and storylines from seasons 1-3. Each song on the mixtape samples music from the original "Game of Thrones" soundtrack. As superfans of the acclaimed series, the artists created songs that encourage and inspire listeners who may not have been immersed in the storylines to catch up on previous seasons of "Game of Thrones" using HBOGO.
"We are excited to create an additional fan touch point with Catch The Throne: The Mixtape," says Lucinda Martinez, SVP of Multicultural Marketing at HBO. "This is a unique opportunity to give fans great original music and an innovative way to highlight the electrifying 'Game of Thrones' series."
The release of Catch The Throne: The Mixtape will kick off during an event celebrating "Game of Thrones: The Exhibition" at the upcoming SXSW festival on Friday, March 7, 2014. The "Game of Thrones" exhibition will run from March 7-11 in Austin, TX and will include listening stations featuring Catch The Throne: The Mixtape.
Produced by Launch Point Records, the mixtape features series-inspired hot tracks, including the theme song by Wale; Season 1 by Big Boi, Bodega Bamz and Magazeen; Season 2 by Daddy Yankee, Kilo Kish and Dominik Omega; and Season 3 by Common, Snow Tha Product and Dee Goodz. The free Catch The Throne: The Mixtape will be available for download at www.soundcloud.com/catchthethrone beginning on March 7, 2014. Listeners are encouraged to share using the hashtag #CatchTheThrone.
Based on the bestselling fantasy book series by George R.R. Martin, "Game of Thrones" is an epic story of treachery and nobility set on the continent of Westeros, where summers and winters can last years, and only the lust for power is eternal.
Viewers should check their local listing to access the HBOGO channel. For more on the series, visit: facebook.com/GameOfThrones and twitter.com @GameOfThrones #GameOfThrones.
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