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ABC Studios and Big Machine Records, the leading independent Nashville-based record label home to superstars such as Taylor Swift, Tim McGraw and Rascal Flatts, announced today an exclusive partnership to release and market music from the critically-acclaimed upcoming ABC series “Nashville.” Stars Connie Britton, Hayden Panettiere, Charles Esten, Jonathan Jackson, Clare Bowen and Sam Palladio are among the cast slated to sing original content created for the series by established and breakout songwriters. Grammy® Award-winning producer T Bone Burnett serves as the executive music producer. Dubbed one of fall’s most anticipated new TV dramas, “Nashville,” premiering Wednesday, October 10 (10:00-11:00 p.m. ET) on the ABC Television Network, was shot entirely in Music City, and pulls back the curtain to reveal the inner workings of the music industry.
Under this new partnership, Big Machine Records will release original music from “Nashville” each week on both iTunes and ABC’s Music Lounge. Multiple songs from the show’s first episode will become available on iTunes beginning October 9, including “If I Didn’t Know Better” -- a song written by John Paul White and Arum Rae and sung by Clare Bowen and Sam Palladio.
“This is a dynamic and innovative partnership,” said Peter DiCecco, senior vice president, ABC Music Business Affairs. “Unlike any other show, the music originates with the story. By doing this, television’s next great drama will have a soundtrack to match.”
“Nashville is a project that is very close to our hearts, and we are elated to have found a partner with the same passion and vision for the accuracy we are trying to achieve in the show,” said Dawn Soler, senior vice president, ABC TV Music. “Scott Borchetta and the Big Machine Label Group came to the table with a great sense of enthusiasm and commitment to creativity that will uniquely maximize the music experience”.