DreamWorks Classics Debuts At 2012 MIPCOM
Dreamworks Animation SKG, Inc. (Nasdaq: DWA) today announced that DreamWorks Classics will make its debut at MIPCOM 2012, bringing to worldwide telecasters a comprehensive television portfolio highlighted by DreamWorks Dragons: Riders of Berk, which is inspired by Dreamworks Animation's beloved How to Train Your Dragon film franchise, and an all-new television series based on the studio's upcoming animated feature film Turbo.
"DreamWorks Classics is now the home of an expansive collection of high-quality properties that will resonate with a worldwide audience, and we are proud to make our MIPCOM debut this year, spearheaded by DreamWorks Dragons: Riders of Berk, one of our premiere television series based on our blockbuster film, together with Turbo, one of our most highly-anticipated future franchises," said Kelley Avery, Worldwide Head of Franchise Strategy and Distribution at Dreamworks Animation.
"Over the last four years Dreamworks Animation has proven to be a consistently successful producer of CG animated television content with its three series already in existence," said Classic Media Founder and Chief Executive Officer, Eric Ellenbogen. "I believe that our longstanding success in the family market combined with Dreamworks Animation's unparalleled original content will present many exciting growth opportunities for DreamWorks Classics in the future."
DreamWorks Dragons: Riders of Berk is inspired by the studio's popular How to Train Your Dragon franchise, of which the second and third feature film installments are due in theaters on June 20, 2014 and June 18, 2016, respectively. The television series debuted in the U.S. on Cartoon Network in September of 2012 airing in 99 million U.S. homes and 178 countries around the world. Since its launch the series has consistently held the #1 timeslot across all television with boys 2-11 and 6-11, according to Nielson Media Research, and features much of the voice cast from the Academy Award-nominated 2010 film, including Jay Baruchel, America Ferrera, Christopher Mintz-Plasse and T. J. Miller.
Also highlighting the DreamWorks Classics portfolio at MIPCOM 2012 is the all-new CG animated television series Turbo, based on the upcoming Dreamworks Animation 3D feature film of the same name. The movie tells the story of a garden snail with an impossible dream: to win the Indy 500. When a freak accident gives him extraordinary speed, Turbo sets out to try to make this dream come true. The film stars Ryan Reynolds, Paul Giamatti, Michael Pena, Luis Guzman, Bill Hader,Richard Jenkins, Ken Jeong, Michelle Rodriguez, Maya Rudolph, Ben Schwartz, Kurtwood Smith, Snoop Lion and Samuel L. Jackson. It will be released in theaters on July 19, 2013.