NBC's CHICAGO FIRE Ranks #1 at 10 in All Key Measures With a +45% Margin of Victory

By: Apr. 06, 2016
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NBC's "Chicago Fire" (1.6/5 in 18-49, 7.7 million viewers overall from 10-11 p.m. ET) ranks #1 or tied for #1 in the time period among ABC, CBS and NBC in every key measure and ranks #1 by a +45% margin among those nets in adults 18-49 (1.6 vs. 1.1 for CBS's #2 "Limitless").

On a night of strong news interest in the Wisconsin primary, retains 100% of the show's average over its prior three telecasts in 18-49 (1.6 vs. 1.6)

Delivers its 25thconsecutive time-period win in 18-49 versus regular ABC-CBS competition in the 10-11 p.m. slot when in original, dating back to February 2015.

Will add substantial audience via time-shifting and VOD:

Last week's "Fire" increased by +48% in 18-49 (1.73 to 2.56) and more than 2.8 million viewers (8.7 million to 11.5 million) going from L+SD to L+3.

o "Fire's" lifts of 0.83 of a point in 18-49 and 2.858 million viewers overall were the biggest L+3 increases of the night on the Big 4.

This season, "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.81 to a 2.92) and 3.6 million viewers overall (8.0 million to 11.6 million) going from L+SD to L+7.

"Chicago Med" (1.5/5 in 18-49, 7.1 million viewers overall from 9-10 p.m. ET):
· Retains 100% of its prior telecast that did not benefit from an original "Voice" lead-in (1.5 vs. 1.5 in 18-49 on Feb. 23) and grows +8% in total viewers (7.145 million vs. 6.679 million).

· Ranks #2 in the slot among the Big 4 in adults 18-49, tied for #1 in adults 18-34 and #1 outright among those nets in women 18-34.

· Is up +25% versus NBC's April 2015 non-"Voice" average in the time period (1.5 vs. 1.2 for comedies) and is up +72% in total viewers (7.145 million vs. 4.149 million).

· Will add substantial audience via time-shifting and VOD - "Med has grown by +47% in 18-49 rating (from a 1.76 to a 2.58) and 2.8 million viewers overall (7.9 million to 10.7 million) going from L+SD to L+7

An encore recap edition of "The Voice" (1.3/5 in 18-49, 6.7 million viewers overall from 8-9 p.m. ET):
· Ties for #2 in the hour among the Big 4 networks in adults 18-34 and ranks #2 outright among those nets in women 18-34.

· Grows half-hour to half-hour by +8% in adults 18-49 (1.3 to 1.4), +20% in women 18-34 (1.0 to 1.2) and +9% in women 25-54 (2.3 to 2.5).

· Upscale: Tuesday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

For the night, NBC finished within 0.1 of the nightlong win in adults 18-49, tied for #1 in adults 18-34 and ranked #1 outright among the Big 4 in women 18-34.


In Late-Night Metered Markets Tuesday Night:

Jimmy Fallon and Seth Meyers were the #1-2 late-night shows in 18-49 in the 25 Nielsen markets with local people meters.

In adult 18-49 rating in the local people meters, Fallon (0.9) topped the combined results of CBS's "Late Show with Stephen Colbert" (0.4) and ABC's encore "Jimmy Kimmel Live" (0.4).

In 18-49 in the local people meters, Meyers (0.5) beat both Colbert (0.4) and Kimmel's rebroadcast (0.4), despite Meyers' later start time.

In 18-49, Carson Daly (0.3) beat Corden (0.2) and "Nightline" (0.2), despite starting an hour later.

Fallon's guests Tuesday night Greg Kinnear, Padma Lakshmi and Andrew Dice Clay.

Meyers' guests Tuesday included Matthew Perry, Thomas Lennon, Cecily Strong and Chuck Todd.

Daly's guests Tuesday night included Ilana Glazer & Paul W. Downs, Rick Famuyiwa and musical guest Sahtyre.

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.3/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Image courtesy of NBC



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