mun2 Is #1 Hispanic Entertainment Cable Network in Key Demos

mun2 is the #1 and fastest-growing Hispanic entertainment cable network among key demos - adults 18-34 and 18-49 - on Sunday night prime (7-11 p.m.) in April, according to Nielsen. This marks the network's best Sunday night delivery for any month in its history. The network delivered a year-over-year growth on Sunday prime of +31% (42,000) adults 18-34, +94% (93,000) adults 18-49 as well as +93% (166,000) total viewers for the month. mun2's original Hispanic Celebrity reality series I Love Jenni and its original, bounty hunter reality series Fugitivos de la Ley: Los Angeles drove deliveries for the month, with the final season of I Love Jenni delivering an April reach of 2.3 million total viewers since its April 14 premiere. Both programs finished #1 in their time periods, out-pacing all Hispanic cable networks.

The network was #1 among Hispanic cable networks on Saturday prime (7-11 p.m.), up +19% (102,000) growth with adults 18-49 and +17% (173,000) total viewers. mun2 also tied for the #1 position in adults 18-34 and was #1 among women 18-34 on its You're On Weekend programming block (Saturday-Sunday, Noon-7p.m.), and in Total Day mun2 was the #1 and fastest-growing Hispanic entertainment network in Fringe with adults 18-34 and adults 18-49.

You're On Weekend block delivered +13% (79,000) total persons and +3% (40,000) adults 18-49, and was up +41% (24,000) with women 18-49, and up +30% (13,000) with women 18-34. The network saw an across-the board increase in women in April during Total Day, with +36% (19,000) women 18-49 and +22% (11,000) women 18-34. The increase in women viewers for the network can be attributed to the return of I Love Jenni, which focuses on the life of Latin music Icon Jenni Rivera.

mun2 continues to beat Spanish broadcast networks Azteca America, Estrella TV and MundoFox in key demos during prime (Monday-Sunday, 7-11 p.m.). mun2 beat Azteca America with total viewers (98,000 vs. 89,000), adults 18-49 (58,000 vs. 48,000), and adults 18-34 (33,000 vs. 19,000) for the month. The network beat Estrella TV in adults 18-34 (33,000 vs. 27,000), and also beat MundoFox in total viewers (98,000 vs. 55,000), adults 18-49 (58,000 vs. 26,000), and adults 18-34 (33,000 vs. 9,000).

Program Highlights

I Love Jenni (Sunday, 9 p.m.)
The final season of I Love Jenni premiered on April 14, and the series-to-date finished the month in the #1 spot among all Hispanic cable networks. The series beat English-language cable networks including Comedy Central, FX, TBS, A&E, Family channel, Lifetime and AMC, among others, for both adults 18-34 and Hispanic adults 18-49. For premiere-to-date, I Love Jenni season three has delivered 283,000 total viewers, 170,000 adults 18-49, and 87,000 adults 18-34, making this season the series' most successful season to date.

Fugitivos de la Ley: Los Angeles (Sunday, 8p.m.)
The mun2 original, Sunday night bounty-hunter series was the #1 program in its time period among all Hispanic cable networks, as well as out-delivering English-language cable networks Disney Family, A&E, MTV, E! and Spike during its time period. The show finished the month +69% (154,000) in total viewers, +80% (88,000) in adults 18-49, year over year.

mun2.tv

The award-winning mun2.tv site saw continued growth in streaming video, with nearly 1.5 million streams for the month, up +98% month-to-month and +225% year-over-year. The site had an increase in unique visitors, up +97% month-to-month and +300% year-over-year. Video content from the final season of I Love Jenni accounted for 39% of all video streams for the month - 570,000 streams. The series premiere drove the highest day (4/15/2013) in video streams for 2013 to date, with 26% of total streams on April 15 driven by users watching the full episode of the I Love Jenni season premiere.

Source: Nielsen Media Research, NTI L+SD. April 2013 (04/01/2013-04/28/2013) vs April 2012 (03/26/2012-04/29/2012), strict daypart. Hispanic Cable Entertainment networks = mun2, GAL, DSE, Tr3s. ILJS3 Sun 9p-10p PAV (4/14-4/27, 2013), #1 NTI-H L+SD, all cable networks. Fugitivos de la Ley: Los Angeles Sun 8p-9p PAV, #1 NTI-H L+SD, all cable networks. Reach = Nielsen NPower, unduplicated audience, P2+ L+7 Days, 6-minute qualifier. ILJS3 - 18 telecasts total (4/14/13-4/28/13). mun2.tv source: Brightcove Analytics, Google Analytics.

About mun2:

mun2 is the destination for young, Hispanic adults 18-34 and 18-49, providing authentic, vibrant Latino content for the fastest growing population group in the U.S. As the fastest growing Hispanic entertainment cable network, mun2 combines the best in reality, scripted, music and sports programming to reflect the diverse lifestyle and language of its audience. The networks' content can be found across multiple platforms, including its award winning mun2.tv site. With offices in Los Angeles, Miami and New York, the network is part of Telemundo Media, a division of NBCUniversal.

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