Telemundo Media today announced State Farm as the entitlement sponsor for the fifth consecutive year of the 2013 "Billboard Latin Music Awards Presented by State Farm." Historically the network's highest-rated entertainment special, this year's event will be broadcast live on Telemundo on Thursday, April 25, at 7pm ET/6pm CT from the BankUnited Center in Miami, Florida. Mega-star finalists include Don Omar, Pitbull, Prince Royce, Shakira, Wisin & Yandel, Romeo Santos and the late Jenni Rivera, among others. Marc Anthony, Daddy Yankee, Gerardo Ortiz and Maná with Draco Rosa are just some of the announced music superstars scheduled to perform. As part of the multi-platform initiative, State Farm will take elements of their Fan Pass Campaign from their popular Latino Facebook Page for the first time to the Billboard Latin Music Awards by providing unparalleled behind the scenes access that puts fans on the red carpet and for some lucky fans, into the audience seats of the awards show.
On the night of the awards, State Farm will host a giveaway for the first red carpet bleacher fans to arrive, who will not only be surprised by tickets to see the show, but by up close and personal moments with reggaeton and Latin pop sensation Tito El Bambino throughout the night. A first for any
Telemundo awards show, social media reporter Alessandra Villegas will report on all of the excitement and share exclusive behind-the-scenes content including rehearsals and artist interviews during the entire week leading up to the big event. Villegas will also check in with the ticket giveaway winners for their reactions, which will be part of a "Billboard Extra" fan interview. All content including a live stream backstage will be on State Farm's Latino Facebook page and
Youtube channel and on Telemundo.com.
"With the support and commitment of our entitlement sponsor and partner State Farm,
Telemundo is proud to connect fans with the world's best Latin music artists in this exciting, new campaign," said Mike Rosen, Executive
Vice President,
Telemundo Media. "State Farm, along with our other top-tier sponsors, know the power of 'T' first hand and the value of providing unprecedented access to our marquee awards show that give fans an innovative multi-platform experience."
"We are proud to continue our sponsorship with the Billboard Latin Music Awards," said Tim Van Hoof, State Farm Marketing Assistant
Vice President. "Being able to elevate the fan experience through the addition of exclusive behind-the-scenes content and the Fan Pass sweepstakes are exciting new offerings that keep the event fresh and relevant to consumers."
In addition, State Farm will renew their partnership with Shazam, the world's leading discovery service's initiative with a Spanish-language broadcast network. Building on last year's Shazam partnership and to promote further engagement, State Farm will also offer Shazam-enabled content during the awards show by allowing viewers and fans immediate access to their favorite artists by providing weblinks to artists' web pages for videos and photos as well as the ability to buy music directly through the Shazam Mobile App.
In its highly anticipated red carpet arrival show, "La Alfombra de los Premios Billboard Presentado por State Farm," will present live performances, sponsored by Bud Light featuring Puerto Rican duo sensations Dyland & Lenny and the "Latin sweetheart," PeeWee, at 7pm ET/6pm CT on Telemundo. Bud Light will launch its "Music First" campaign on the red carpet in a first-ever musical mash-up performance by these two Latin artists. Music First is a summer long music program that culminates with a highly unique, exciting and never seen before event experience.
Additional sponsors for "The Billboard Latin Music Awards Presented by State Farm" include Garnier, Pepsi, Sprint, Target, Mars and Twix.
For a complete list of finalists, in addition to exclusive content about this year's event, visit www.Telemundo.com/PremiosBillboard. Follow the star-studded event at: Twitter.com/https://twitter.com/LatinBillboards and Facebook.com/PremiosBillboardTelemundo. For further information, visitwww.nbcumv.com, and follow us on Twitter: @TLMDMediaPRhttps://twitter.com/TLMDMediaPR.?
Telemundo's broadcast of the 2012 "Billboard Latin Music Awards Presented by State Farm" drew the network's highest-rated Billboard Latin Music Awards telecast across households and total viewers in its 14-year history of broadcasting the premium awards show, according to Nielsen Media Research. The broadcast, which aired on Thursday, April 26, 2012, grew year over year and attracted more than 2.4 million total viewers (+4%) and nearly 1.5 million households (+4%) with an average close to 1.3 million adults 18-49.
Billboard is the world's most influential music brand reaching key executives and tastemakers in and around the music business through Billboard magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters, and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is
Built on its exclusive charts and unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard charts and content are consumed and referenced by millions of people in more than 100 countries through a content syndication deal with a global news network, and strategic relationships with other major companies around the world. In addition to North America, Billboard operates businesses in Brazil, Japan, Korea and Russia. Billboard is owned by Prometheus Global Media, which resides under the newly formed Guggenheim Digital Media, a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related conferences, events, and awards shows such as The Billboard Music Awards on ABC, and The Billboard Latin Music Awards on Telemundo), Entertainment (The Hollywood Reporter, Backstage, ShowEast, CineAsia, and CineEurope); and Advertising & Marketing (Adweek, Adweek Conferences and The CLIO Awards).
Source: The Nielsen Company, NPM, Live+Same Day, 4/26/12; fast national cume 4/26/12, AA Reach projections based on 6+ minute qualifier. Nielsen NSI Live +SD data. Omniture Site Catalyst; Twitter; Facebook Insights
ABOUT
Telemundo MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the
Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite;
Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices,WWW.TELEMUNDO.COM and WWW.MUN2.TV; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and
Telemundo Internacional, the international distribution arm which has positioned
Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
ABOUT STATE FARM
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts - more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.
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