NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the week of March 17, TODAY narrowed the total viewer and key demo A25-54 gaps with GMA for the second straight week. TODAY also posted the largest week-to-week gains in both total viewers (+213,000) and A25-54 viewers (+111,000) among the morning news shows.
TODAY Highlights:
· TODAY posted the biggest week-to-week gains in total viewers (adding +213,000) and A25-54 viewers (up +111,000) among the morning news shows
· TODAY closed both the P2+ and A25-54 viewer gaps for the second straight week
· In P2+, TODAY narrowed the gap by 7% week-to-week and 32% compared to the week of 3/3/2014
· TODAY also cut the A25-54 demo viewer gap by 25% versus the prior week and 38% from the week of 3/3/2014
· TODAY was #1 rated for the week among Women, Men, and Adults 18-49
· TODAY continues to dominate among younger viewers, winning its 39th consecutive week in rating A18-49
· TODAY saw a gain among W25-54 (+4%) compared to its non-Olympics 1Q'14 average while GMA was down -4%
· TODAY was also able to close the A25-54 gap with GMA by 10% versus its 1Q'14 average without the Olympics
Ratings Data
Week of 03/10/2014
NET HH HH P2+ A25-54 RTG A25-54 (000)
NBC 3.7 14 5122 1.8 2144
CBS 2.2 8 3064 0.8 1006
ABC 4.3 16 5798 1.9 2305
Don Nash is the executive producer of TODAY (Monday-Friday, 7-11 a.m.).
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