NBC concluded its coverage of the XXII Olympic Winter Games from Sochi, Russia with its two Primetime telecasts - the Closing Ceremony and the special Nancy & Tonya documentary - ranking #1 and #2 on broadcast television in household rating and average viewership, according to live plus same day fast national data released today by The Nielsen Company.
The Closing Ceremony (8:33-10:36 p.m. ET) averaged 15.1 million viewers and an 8.7 household rating/13 share - both #1 in broadcast primetime. The Sochi Games Closing Ceremony also topped by 2% the viewership for the 2006 Torino Games (14.8 million). The Nancy & Tonya documentary (7-8:33 p.m. ET), in which Mary Carillo looked back at the events surrounding the ladies' figure skating competition at the 1994 Olympic Winter Games and featured an exclusive sit-down with Nancy Kerrigan and a one-on-one interview with Tonya Harding, ranked second in broadcast Primetime with 12.7 million viewers and a 7.8 household rating/12 share. · The Closing Ceremony for the 2006 Torino Winter Games averaged 14.8 million viewers with an 8.9 household rating/13 share. The 2010 Vancouver Winter Olympics Closing Ceremony - which followed that afternoon's dramatic overtime Team USA-Canada men's gold medal hockey game - averaged 21.4 million viewers with a 12.1 household rating/19 share. · For the Sochi Winter Olympics from the Opening Ceremony on Feb. 7 through the Closing Ceremony, NBC averaged 21.4 million viewers for its Primetime Sochi Olympics coverage - up 6% from the 20.2 million average for the last European Winter Games in Torino in 2006. NBC's 12.3 household rating/20 share for Primetime also topped the Torino Games (12.2 household rating/19 share). NBC's Primetime coverage of the live (ET/CT) 2010 Vancouver Games averaged 24.4 million viewers with a 13.8 household rating/23 share.Videos