CBS THIS MORNING is the only network morning news broadcast to post year-to-year gains in viewers (+9%, 3.78m from 3.48m), women 25-54 (+22%, 1.1/08 from 0.9/07), women 18-49 (+17%, 0.7/07 from 0.6/06) and adults 25-54 (+13%, 0.9/08 from 0.8/07), when compared to a year ago, according to Nielsen live plus same day ratings for the week ending May 20.
CBS THIS MORNING gained +300,000 viewers compared to the same week last year, cut the deficit with ABC by 610,000 viewers and closed the viewership gap with NBC by 400,000 viewers. ABC posted year-to-year declines across-the-board for the week ending May 20: -6% in viewers, -13% in adults 25-54, -10% in women 18-49 and -14% in women 25-54, compared to last year. NBC is also down in key measures: -2% in viewers, -5% in women 25-54 and -7% in women 18-49, compared to last year. Season-to-date, CBS THIS MORNING is the only network morning news broadcast to post gains, while ABC and NBC decline, according to Nielsen most current ratings. CBS THIS MORNING is up +8% in viewers (3.67m from 3.39m), +17% in women 18-49 (0.7/06 from 0.6/06) and +11% in women 25-54 (1.0/07 from 0.9/07) compared to last season. CBS THIS MORNING is even in adults 25-54 (0.9/07) compared to last season. ABC delivered declines in key measures: -9% in viewers, -18% in adults 25-54, -14% in women 25-54 and -13% in women 18-49, compared to last season. NBC is also down across-the-board: -3% in viewers, -6% in adults 25-54, -5% in women 25-54 and -7% in women 18-49 compared to last season.Videos