ABC's CHARLIE BROWN THANKSGIVING Up Sharply Year to Year

By: Nov. 29, 2013
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ABC Thursday Prime (8-11pm - 4.2 million and 1.2/4 in AD18-49): Up against NFL-fueled competition on NBC (Sunday Night Football) and CBS (primetime overrun) on Thanksgiving night, ABC's mix of repeat and original programming (Charlie Brown Thanksgiving-R/Modern Family-R/Lady Gaga & The Muppets' Holiday Spectacular) beat out Fox's original lineup (X Factor/Glee) up by 27% in Total Viewers (4.2 million vs. 3.3 million) and by 33% in Adults 18-49 (1.2/4 vs. 0.9/3) .

At 8pm, ABC's Charlie Brown Thanksgiving was up over its broadcast on Thanksgiving last year by 33% in Total Viewers (5.3 million vs. 4.0 million) and by 45% in Adults 18-49 (1.6/5 vs. 1.1/4).

The ABC Television Network kicked off the holiday season with the classic half-hour animated PEANUTS special, "A Charlie Brown Thanksgiving," THURSDAY NOVEMBER 28 (8:00-9:00 p.m., ET) on ABC. This marks the 40th anniversary of the classic special, created by late cartoonist Charles M. Schulz. In the 1973 special, "A Charlie Brown Thanksgiving," Charlie Brown wants to do something special for the gang. However, the dinner he arranges is a disaster when the caterers, Snoopy and Woodstock, prepare toast and popcorn as the main dish. Humiliated, it will take all of Marcie's persuasive powers to salvage the holiday for Charlie Brown. (Rebroadcast. ABC OAD: 11/16/01)

On October 2, 1950 the PEANUTS comic strip launched in seven American newspapers. Who would have guessed the impact the brand would have around the world for decades to come. Nearly 60 years later, the comic strip appears in over 2,200 newspapers, in 75 countries and 21 languages. PEANUTS animated specials have become a seasonal tradition and thousands of consumer products are available in virtually all retail channels.

About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.



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