Adelaide Festival Centre's GreenRoom Membership Program Celebrating 10 Years

Adelaide Festival Centre's GreenRoom membership program celebrating 10 years with a brand new look and feel.

Adelaide Festival Centre's GreenRoom membership program has hit double digits, having not only encouraged young people to become involved in the arts but rewarding them for their passion for the past 10 years.

To celebrate its 10th birthday, GreenRoom partnered with University of South Australia's matchstudio and final year Bachelor of Design (Communication Design) students, led by lecturers Doreen Donovan, Niki Wallace and Yianni Hill to rebrand the logo, look, and feel of the program.

Ten talented finalists were selected and the winner, Jake Wyatt, was announced by Adelaide Festival Centre CEO and Artistic Director Douglas Gautier on Thursday 24 November at the University of South Australia's Communication Design final year graduation event Imprint.

"Adelaide Festival Centre is committed to partnering with educational institutions to help develop our future arts professionals. Jake Wyatt's winning design epitomises the core beliefs of the GreenRoom program. It is creative, fresh, energetic, quirky and humorous, and it captures the program's desire to provide out of the ordinary experiences which are all about encouraging and inspiring the next generation of art lovers", Douglas said.

Aimed at 18-30 year olds, members pay a small annual fee and receive numerous benefits throughout the year, including heavily reduced ticket prices. This means that no matter what their budget, the arts are affordable and accessible. Members also gain access to free workshops with artists, giving them priceless experiences with some of the world's most acclaimed artistic minds. There are also competitions, giveaways, and other backstage opportunities all year long!

GreenRoom Coordinator Leanne Cotter said the competition was a great opportunity for design students to develop their skills. "GreenRoom is all about supporting young people who are interested in the arts, and the re-branding competition was an exciting initiative that allowed emerging designers to showcase their work", she said.

Jake's winning design of the GreenRoom branding will be rolled out across all of the program's print and digital collateral.

Jake will receive $600 for his winning concept, along with a two-week internship opportunity to work at Adelaide Festival Centre Design Studio. During this time he will be mentored by the Adelaide Festival Centre design team to finalise the concept and oversee its implementation into real-world marketing collateral and digital assets.

Winning design student Jake said, "I am really excited to get a glimpse into how Adelaide Festival Centre Design Studio's creative team works and cannot wait to get started."

To celebrate the 10-year milestone, 2017 memberships cost only $10 and includes year-long access to discounted tickets to Adelaide Festival Centre shows, workshops with artists, competitions, exclusive events and more! To find out further information visit: adelaidefestivalcentre.com.au/greenroom

GreenRoom also runs a unique advocacy program. The successful professional development program gives its young members the opportunity to develop hands-on arts industry experience. Advocates get to coordinate their very own arts projects during one of Adelaide Festival Centre's major festivals and are mentored across a variety of areas. It is not just work experience but an important building block in the careers of young aspiring arts professionals.

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