Ambassador Undertakes Challenge On Behalf of Emma Thompson’s Helen Bamber Foundation

Launching on Monday 25th July 2011 at 5pm, tireless campaigner and prominent ambassador for Emma Thompson's Helen Bamber Foundation, Phil Knight will undertake one of the most gruelling anti-human cruelty campaigns ever carried out. Aimed towards firmly exposing human trafficking in the UK ‘The Everyday Project' will reveAl Knight enduring two weeks of solitary confinement outside of Euston Station, London.

From 5pm Monday 25th July until 5pm Monday 8th August, The Everyday Project will see Knight hidden and locked inside a 10' x 8' iron clad shipping container, located in Euston Square Gardens, London. Suffering two weeks of solitary confinement and captured via live video streaming on www.justenoughfortherealworld.com, Knight will face extreme isolation and deprivation, having only a portaloo, journal and a pair of his trusty drumsticks for company, with some basic provisions provided for his survival. Illustrating only a small part of what those being trafficked and tortured endure everyday, this is Knight's most provocative campaign in sharp contrast with his usual uplifting musical projects and aims to fully expose this modern-day form of slavery. Already familiar with undertaking extreme challenges in a bid to stop human trafficking, Knight initiated the ‘Drums For Life' campaign in 2009 where he drummed for four and a half consecutive days in Leicester Square, breaking a world record and raising over £4000 for the Foundation.

To celebrate the launch of The Everyday Project, a fund raising single called ‘Everyday' will be simultaneously released on Monday 25th July. Written & co-produced also by Knight and sung by one of London's most talented and rising stars, Chris Kalli, Everyday is an upbeat and lively retro blues track. Taken from the critically acclaimed charity album ‘Just Enough For The Real World', the track is available through download at www.iTunes.co.uk.

‘This is great music by great writer-performers who were inspired by great suffering. Weirdly, it is full of humour and hope and breathes life into its listeners, not sadness. Joyful and timely, it reminds us what ARTISTS can do when they're in the right place at the right time.' Emma Thompson, Chairperson of The Helen Bamber Foundation.

‘My mission in life is to stop human trafficking and I will do whatever it takes to make this happen.' Campaigner and Music Producer, Phil Knight.

‘Isolation like solitary confinement is a form of torture and Phil is setting himself a serious challenge in solidarity with the victims. Like the shipping container, Phil will be locked in at Euston Station, just as trafficked victims remain hidden often in plain sight of the public.' Dr Michael Korsinski, Helen Bamber Foundation.

Human trafficking is the fastest growing criminal industry in the world, second only to the illegal arms trade. The Freedom of Information Act revealed that 957 children were trafficked in just eight months in 2008, whilst there has been a 90% increase in the number of victims between 2006 and 2009. The Council of Europe states,

‘People trafficking has reached epidemic proportions over the past decade, with a global annual market of about £27.7 billion.'

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