Ratings for ESPN's 2013 Bowl Telecasts Rise Over 2012
By: Caryn Robbins
ESPN's first two Bowl Championship Series telecasts of 2013 - the Rose Bowl Game Presented by VIZIO and Discover Orange Bowl on Tuesday, Jan. 1 - combined to average an 8.0 metered market rating, according to Nielsen. The two-game average marks an increase of 11 percent over a 7.2 average overnight rating for the 2012 Rose Bowl Presented by VIZIO and Discover Orange Bowl games.
The 2013 Discover Orange Bowl - No. 12 Florida State beating No. 15 Northern Illinois 31-10 - averaged a 6.5 overnight. With the telecast, ESPN won the night as television's most-watched network - broadcast or cable. This year's telecast is 44 percent higher than the 2012 game, a 4.5 rating for No. 23 West Virginia defeating No. 15 Clemson 70-33.The 2013 Rose Bowl Game Presented by VIZIO, in which No. 6 Stanford defeated unranked Wisconsin 20-14, earned a 9.6 overnight, the highest on cable television outside of ESPN's NFL games since the 2012 Bowl Championship Series National Championship. The telecast is down 3 percent from a 9.9 rating for last year's game, which saw No. 5 Oregon defeat No. 10 Wisconsin 45-38 in the highest scoring Rose Bowl Game ever.