NBC's TONIGHT SHOW Wins Week 26 in Every Key Measure
By: Caryn Robbins Mar. 26, 2015
"The Tonight Show Starring Jimmy Fallon" has prevailed for the late-night ratings week of March 16-20 in all key ratings measures versus "Late Show with David Letterman" and "Jimmy Kimmel Live."
For the week, Fallon averaged a 0.94 rating in adults 18-49, giving him a +54% margin over the 0.61 for "Kimmel" (which aired a week of telecasts from the South by Southwest Festival in Austin) and a +92% advantage over the 0.49 for Letterman, which excluded Thursday and Friday results due to basketball overruns. Tt 12:35 a.m. ET, "Late Night with Seth Meyers" (0.42 in adults 18-49) outrated CBS's encores of "Late Late Show" (0.29) in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - while winning its head-to-head half-hour versus ABC's "Nightline" from 12:30-1 a.m. in every key demographic. WEEK 26 Show...18-49...total viewers 11:35 p.m.-12:35 a.m.Tonight...0.94/4...3.484 million
Dave *...0.49/2...2.346 million
Kimmel...0.61/3...2.868 million 12:35-1:05 a.m.
Nightline...0.39/2...1.679 million 12:35-1:35 a.m.
Seth Meyers *...0.42/3...1.443 million
Late Late Show (R)*...0.29/21.137 million 1:35 a.m.-2:05 a.m.
Carson Daly *...0.24/2...0.770 million
SEASON AVERAGES Show...18-49...total viewers 11:35 p.m.-12:35 a.m.
Tonight...1.17/6...4.036 million
Dave...0.52/2...2.753 million
Kimmel...0.64/3...2.765 million 12:35-1:05 a.m.
Nightline...0.41/2...1.713 million 12:35-1:35 a.m.
Seth Meyers...0.49/3...1.557 million
Late Late Show...0.33/2...1.388 million 1:35 a.m.-2:05 a.m.
Carson Daly ...0.29/2...0.851 million
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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