Radisson Unveils 'Turns Your World Blu' for Summer Travel Campaign

Radisson Blu, one of the world's leading hotel brands, is hoping to "Turn Your World Blu" this summer. The campaign features an online contest with a chance to win a trip around the globe with stays at the Radisson Blu hotels of your choice, as well as highlights a variety of original summer offers at Radisson Blu hotels at home and abroad.

"Wherever you most want to visit in the world-and whatever you most want to do-Radisson Blu can turn your dream into a reality," said Rose Kutzli, vice president, Branding. "With over 270 hotels in operation in 62 countries, Radisson Blu hotels span every corner of the world, and each hotel offers an experience more unique than the next."

To enter the "Turn Your World Blu" (http://www.contest.radissonblu.com) online contest, visitors are asked to identify the perfect places and things they most wish to do on a dream vacation. From "Blu skies, sun and beaches" to "The Blu period: art & museums" to "New Blu you: learning hot new skills," choices highlight the wide variety of experiences possible at Radisson Blu hotels. Participants must also complete two quick, playful questions about the Radisson Blu brand and their dream destination

One lucky winner will be chosen from contestants who are able to creatively describe why they wish to visit their dream destination. The "Dream Trip for Two," consists of not just one, but a customized collection of up to thirty free nights at their favorite Radisson Blu hotel destinations around the world, plus Round the World Flight Award Tickets for two from the Lufthansa Miles & More program. The contest is open between now and August 15, 2013. Complete details, including official rules, are available online at (http://www.contest.radissonblu.com).

"Turn Your World Blu" also showcases a wide variety of exciting getaways ideal for summer travel. Hotel packages in the Americas include:

Radisson Blu Aqua Hotel Chicago's Ultimate Chicago Experience Package featuring overnight accommodations; breakfast for two in Filini Restaurant and Bar each day; two tickets to view the sights and sounds of Chicago courtesy of the Chicago Trolley tour; and two four-hour bicycle rentals to explore Lake Michigan along the lakeside bicycle paths.

Radisson Blu Resort Marina & Spa, St. Martin's Stay & Play Package featuring overnight accommodations; a 128 USD Resort Credit for stays of 4 or 5 nights or 192 USD Resort Credit for stays of 6 nights (a 35 percent off special offer); daily breakfast buffet for two; and a "Kids Stay & Eat Free" option.

Radisson Blu Mall of America's A Shopper's Dream in BLU Package featuring overnight accommodations and a Mall of America Coupon Book featuring exceptional discounts to the largest indoor entertainment and shopping mall in the United States that attracts over 40 million visitors annually.

Radisson Blu is recognized as one of the world's leading upper upscale hotel brands. Highly anticipated recent openings in the Americas include: the Radisson Blu Aqua Hotel, Chicago and the Radisson Blu Resort Marina & Spa, St. Martin in late 2011; the Radisson Blu Mall of America in March 2013; as well as the forthcoming Radisson Blu Philadelphia and Radisson Blu Minneapolis hotels, which are slated to open in late 2013 and early winter 2014, respectively.