MAIN STREET SMARTS is Released

ARLINGTON, Va., Sept. 1, 2016 /PRNewswire-iReach/ There's a world of difference between receiving a Master of Business Administration degree and actually launching and running a successful small business. Even those with the highest level of academic expertise don't necessarily have the "street skills" and hands-on experience it takes to drive a profitable company. In his new book, Main Street Smarts, successful entrepreneur and business leader David Morgan provides the real-world, street-smart tactics needed to take your small business to the next level.

The cofounder and chief operating officer of STS International, Morgan discovered firsthand it takes more than business school knowledge to lead a developing company to success. He and his father launched STS International with little more than an idea and a few dollars, and built it into a thriving enterprise serving government and private entities worldwide. As Morgan earned his MBA from the University of Maryland while simultaneously growing his business, he realized business education neglects essential lessons in decision-making, selling, determination and grit.

"What I learned about running a profitable, successful business I did not learn in business school," says Morgan in his new book. "What business school didn't teach me were the fundamentals that come with starting and creating a business: the tremendous hours it takes, the financial risk that comes with it, the loss of holidays and vacations and weekends, the gambling of what money you have, or the risk of borrowing against your house. What they couldn't give me experience in was how to take a business and grow it, how to make the hard decisions and put them into an appropriate framework, or how to develop the confidence and maturity to run a business."

Main Street Smarts provides the fundamental building blocks to become a profitable entrepreneur through practical lessons and experiences from Morgan's own life. Readers will learn crucial skills like how to craft a strategic plan for growing a new or existing small business, how to most effectively sell a product and an idea, how best to network and acquire new clients, and how to manage and lead a developing company.

Main Street Smarts is available now at Amazon.com and other online retailers.

David Morgan is the cofounder and COO of STS International, where he oversees worldwide operations for rapid design, development and deployment of cutting-edge antiterrorism and physical security technologies, medical simulation training applications and professional engineering services. Through his strategic leadership, STS has grown significantly by penetrating new and emerging markets through a diversified client base in 18 countries across four continents. A former firefighter and paramedic, Morgan also serves on the advisory boards for several companies and regularly speaks about entrepreneurship at the University of Maryland Smith School of Business and Georgetown University Law School. He recently coauthored a book with his brother Daniel Morgan, an active duty infantry colonel in the U.S. Army, titled Chasing The White Rabbit: A Discovery Of Leadership In The 21st Century(Advantage Media Group, January 2016).

Media Contact: David Morgan, STS International, 703-575-5180, Dave.Morgan@stsint.com

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SOURCE STS International

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