Eli Merchant Releases 'The Collectivistic Premise'

"The Collectivistic Premise: Economics in a New Key" (published by AuthorHouse), by author Eli Merchant, views economics from a new perspective, acknowledging the influence of art, philosophy, history, psychology, ethics and other factors not often looked at, and challenges the premises on which economic thought has been conventionally based. According to many economists since the time of Adam Smith, self-interest is the main motive driving human beings in the economic sphere and the only true guarantor of human productivity and wealth creation. Ethical and moral considerations; however nobly intentioned, are irrelevant and even counterproductive in their application to the operations of the marketplace.

While this perspective may account for certain aspects of economic behavior, this book takes note of a new principle, the "collectivistic" premise, that has not received its merited attention. Human beings act not only out of self-serving motives but also out of communal ones so that the market place assumes a character and personality larger than its constituent parts. Far from being irrelevant, ethical, political and communal considerations are central to comprehending its nature and function.

With looks at the increasing globalization of the market place, the accelerative advances in technology, and the implicit threats to social and economic cohesion, "The Collectivistic Premise" allows readers to rethink their basic premises regarding human wants and needs and the economic activities they generate.

"The Collectivistic Premise"
By Eli Merchant
Softcover | 5 x 8 in | 94 pages | ISBN 9781481721462
E-Book | 94 pages | ISBN 9781481721455
Available at Amazon and Barnes & Noble

About the Author

Eli Merchant, Ph.D., lives in New York City, where he has taught at a number of colleges, and has written and pursued interdisciplinary research on a variety of subjects.

AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry's only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011.For more information or to publish a book visit authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.

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