VIDEO: GapKids 2013 Collection by Diane von Furstenberg

By: Apr. 23, 2013
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http://youtu.be/_YhFzrVG6Yk

GapKids launched a promo video for Diane von Furstenberg's second limited-edition collection for GapKids and BabyGap. The video features girls wearing dresses and rompers with her iconic bold, colorful prints encountering paper animals with similar patterns. "My idea was to make the little girls look like explorers," said von Furstenberg, who used African-inspired prints and safari themes in the collection.

"I actually worked on it personally," von Furstenberg said of the collection, her second for GapKids. "I had a lot of fun. It's a limited engagement. People have to rush and go get it."

The line for girls from newborn to age 14 launches Thursday April 25th in all Gap stores in the U.S. and on online. Von Furstenberg will be helping customers shop at a Private event on Wednesday at Gap's 680 Fifth Avenue flagship in New York.

Von Furstenberg used patterns from her archives for this collection. "It had to be the essence of DVF," the designer said. "You had to go down to the roots. One of the patterns from my archives is from a collection called Under the Volcano. I also added a few new prints and adorable printed jeans that I wish I had."


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