Rita Ora New Face of DKNY

Rita Ora has been named the face of the new DKNY fragrance franchise reports WWD.

Aramis and Designer Fragrances, the licensing division of the Estée Lauder Cos. Inc. declined to confirm but sources spotted Ora shooting the campaign on Seventh Avenue in NYC Monday morning. Ora is the face of the yet-to-be-named women's fragrance that will debut in fall 2014.

About DKNY:

Inspired by her daughter Gabby, Donna Karan created DKNY in 1989 as a lower-priced offshoot of her Collection line. She established herself as a pioneer in the world of fast-fashion secondary lines, which she has called the "pizza to Collection's caviar." Like the original Donna Karan collection, DKNY was purchased in 1996 by LVMH, Moët Hennessy Louis Vuitton Inc.

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