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Kardashians Introduce Tanning Line

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Kim, Khloé and Kourtney Kardashian are building a beauty empire. The three Kardashian sisters sat down with WWD to chat not only talk about their upcoming tanning line (with New Sunshine LLC), but to also chat about past beauty mistakes.

"The frosted eye shadow I wore in the sixth grade is definitely not something I'd try to wear again," Khloé said. "Why would someone ever let me go to school with blue eye shadow? I should ground one of you guys for that!"

"Years ago, more is more was my motto - like lots of lashes on top of a smoky eye," Kim admitted. "I love makeup, but I've found different ways of contouring and highlighting."

"When I was younger, I'd always wash my face at night, but I wasn't so passionate about my skin-care regimen," Kourtney chimed in. "Now, I'm so OCD about it. I'm much more careful about going to bed with a clean face and putting my creams on."

What led them to a tanning line?

"I think tanning has really been a way of life for all of us, living in California," Kim said. "Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have makeup on is a tan, especially in my face. When you travel, you can't just go lay out. I do like regular tanning because I have psoriasis, and the tanning beds are particularly good for that. Every time I put sunless tan before, it wouldn't be even - so we wanted a system that was really easy but yet is a full system."

Kardashian Sun Kissed, sunless tanning system, is due out in April and is exclussive to Ulta. The products range from $12.99 and $19.99. Step one is using either Body Exfoliator or Color Maximizer, $12.99 each; the second step is choosing either Instant Sunless Lotion or Instant Sunless Spray, $19.99 each, and the final step is applying Tan Extender with Bronzers.

"[We] came up with something that is still good for your skin and healthy for you; everything is paraben- and sulfate-free," Kourtney said. "We love beauty and fashion, but making sure we're taking care of our bodies is crucial to us."


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