HKTDC to Mark 60th Anniversary With 'Design Gallery on the Move' Campaign
The Hong Kong-based trade body will bring curated design products to global markets through a traveling showcase.
The Hong Kong Trade Development Council (HKTDC) is marking its 60th anniversary with the launch of its first celebratory initiative. Its flagship retail platform – Design Gallery – is rolling out the “Design Gallery on the Move” campaign, showcasing original Hong Kong brands and design products to residents and visitors over three weeks (29 May to 18 June) and highlighting the creativity, diversity and vibrancy of Hong Kong design.
Professor Frederick Ma, HKTDC Chairman, said: “For six decades, the HKTDC has grown alongside Hong Kong enterprises, guided by a steadfast belief in proactively ‘going global' and leading Hong Kong businesses to expand globally. As early as 1967, we travelled to Africa to promote Hong Kong products, converting a cargo truck into a mobile exhibition. Later, when we led the Hong Kong toy industry to participate in the renowned Nuremberg International Toy Fair in Germany but were unable to secure exhibition space, we set up a temporary showroom outside the venue using the same approach, bringing Hong Kong toys onto the international stage. This flexible, resilient and can-do attitude embodies the Lion Rock spirit of Hong Kong.”
He added: “The ‘Design Gallery on the Move' campaign carries forward this original vision by bringing original Hong Kong brands into local communities across the city and showcasing the creativity and strengths of local SMEs. Looking ahead, the HKTDC will continue to tell the story of Hong Kong brands and design, staying true to our mission over the past 60 years.”
The campaign features 36 Hong Kong brands and over 60 products, spanning six thematic zones: DG Delights – Hong Kong themed, DG Discover, DG Delights – IP, DG Green, DG Luxe, DG Silver Market & DG Mini. The mobile exhibition will tour 16 locations across Hong Kong, enabling residents and visitors to discover the unique stories behind different local brands. A wide range of products will be on display. Visitors can purchase their favourite items at Design Gallery's physical stores or online. During the campaign period, customers shopping at the online store will receive discount coupons.
To celebrate the HKTDC's 60th anniversary, Design Gallery is also launching a series of promotional offers, including the “60 items at 40% off” campaign at its Wan Chai Convention and Exhibition Centre store from May to July, featuring 20 selected items each month across categories such as gifts, homeware and fashion accessories etc. Design Gallery promotes around 400 Hong Kong brands annually.
The HKTDC will roll out a series of themed initiatives to mark its 60th anniversary, including “Catch the 60th Anniversary-themed Tram”, “HKTDC's 60th Anniversary Celebration – Next 60 Forum”, “HKTDC's 60th Anniversary Cocktail Reception”, a special giveaway campaign during the Hong Kong Book Fair, a community art co-creation event and the “HKTDC 60th Anniversary Exhibition”. These initiatives span exhibitions, community engagement and industry activities, continuing to support Hong Kong enterprises and celebrating this important milestone together with the community.
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