Eva Mendes Debuted Her Spring Collection for New York & Company

Eva Mendes celebrated the launch of her Spring Collection with two exciting events in LA.

Select bloggers and editors were invited to the Beverly Center pop-up store launch partyon March 18th, where they had the opportunity to snap photos with Eva for the in-storeInstagramwall which acted as a live-feed, displaying all photos posted with thehashtag#EvaMendesNYC. Guests also shopped the EvaMendesspring collection while they enjoyed music provided by DJ HarleyVieraNewton.

EvaMendesand New York & Company celebrated the launch of the EvaMendesSpring Collection with customerson March 19 th, at 6pm in LosCerritosCenter. Drinks and treats were served as a DJ spun and Eva took photographs with the first 75 customers to make a purchase. Eva is excited to have the opportunity to actually meet the women who have responded so well to her Collection. EvaMendessays, "To have the opportunity to personally meet the women who I have designed my collection for is inspiring to me and is an experience I truly appreciate. These in store events engaging with real women are one of the many reasons I got into the fashion industry and partnered with New York & Company to make women look great and feel good."

This is Eva's first spring collection with NY&C. She was inspired by Springtime in NY, infusing her collection with rich blues, oranges, vintage floral prints, and soft, earthy tones. Eva was also inspired by her family archives and vintage pieces, which she saw on film sets around the world. A noteworthy piece in the collection is the "Maria" embroidered Floral lace dress in the color of the season, radiant coral. Price points for separates in the collection are $46.95, $59.95, and $64.95, while dresses start at $79.95. Accessories are in the $22.95 through $35.95 range. The EvaMendesSpring Collection will be in storesMarch 19 thand online, at nyandcompany.com. The pop-up store in the Beverly Center is located at8500 Beverly Blvd, Los Angeleson the 6 thfloor, openfrom 9:00 AM to 10:00 PM. The New York & Company store in the LosCerritos Center is located at434 LosCerritosCenter, inCerritos.

Greg Scott, CEO of New York & Company, says, "We are thrilled to announce the opening of our new pop-up shop in the Beverly Center, and even more excited to give our customers the opportunity to meet Eva. Eva has really connected with the NY&C woman, which is why we know this event will be so special."

About New York& Company
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing perfectly fitting pants and NY Style that is feminine, polished, on-trend and versatile all at compelling values. The Company's proprietary branded New York & Company merchandise is sold exclusively through its national network of retail stores and online atwww.nyandcompany.com. The Company operates 507 stores in 43 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website:www.nyandcompany.com.