NBC's THE BLACKLIST Wins Time Slot; Adds Over 4 Million Viewers

By: Apr. 28, 2017
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NBC's THE BLACKLIST (0.8/3 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET) wins the slot among ABC, CBS and NBC in adults 18-49, total viewers and adults, men and women 25-54. Versus high-rated coverage of THE NFL DRAFT on ESPN and NFL Network, maintains 100% week to week in 18-49 (0.8 vs. 0.8) and 99% in total viewers (4.841 million vs. 4.901) Will increase dramatically via time-shifting and VOD: Last week's "Blacklist" increased by +84% in 18-49 (0.82 to 1.51) and +2.9 million viewers overall (4.9 million to 7.8 million) going from L+SD to L+3. Those were the biggest L+3 lifts of the night on the Big 4 in 18-49 percentage and total viewers In L+7 season to date, "Blacklist" has grown by +108% in 18-49 rating going from L+SD to L+7 (1.05 to a 2.18) and +4.5 million viewers overall (5.5 million to 10.0 million). Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 126 among adults 18-49 in $100K+ homes.

"Chicago Med" (1.0/3 in 18-49, 5.8 million viewers overall from 9-10 p.m. ET): Retains 100% versus the 1.0 for its prior telecast on April 13 in 18-49 and 91% of that night's 1.1 in official nationals, despite the preemption last week and this week's high-rated competition of NFL DRAFT coverage on ESPN and NFL Network. Ranks #2 in the hour among ABC, CBS, NBC and FOX in total viewers. Ties for #2 in the timeslot among the Big 4 networks in adults, men and women 18-34. Will add substantial viewership via time-shifting and VOD - so far this season, "Med" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.25 to a 2.08) and +3.2 million viewers overall (6.7 million to 9.9 million).

"Superstore" (0.8/3 in 18-49, 2.7 million viewers overall from 8:30-9 p.m. ET): Grows +60% versus its lead-in from a "Superstore" encore in adults 18-49 (0.8 vs. 0.5). Finishes within 0.1 of last week's 8 p.m. rating in adults 18-49 (0.8 vs. 0.9) Maintains 100% versus last week's 8 p.m. telecast among millennial viewers (0.5 vs. 0.5 in adults 18-34), including male millennials (0.4 vs. 0.4 in men 18-34) and female millennials (0.6 vs. 0.6 in women 18-34). Will add substantial viewership via time-shifting and VOD - last week's "Superstore" increased by +51% in 18-49 (0.94 to 1.42) and +1.0 million viewers overall (3.1 million to 4.2 million) going from L+SD to L+3 Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes. An encore telecast of "Superstore" averaged a 0.5/2 in 18-49 and 2.4 million viewers overall from 8-8:30 p.m. ET.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 0.9/3. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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