Maroon 5 Announces Augmented Fan Reality S.I.N. Mobile App for iPhone
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Maroon 5 has announced the release of the official 'Maroon 5 - S.I.N.' app for iPhone. The media-packed mobile app is available for free download in Apple's App Store, and provides fans of Maroon 5 and members of the band's S.I.N. fan club access to tour dates, insider information, band news and a wide range of exclusive content, thanks to an explosive new technology called augmented reality.
The 'Maroon 5 S.I.N.' app was developed by Washington state-based creative software agency, Gravity Jack, and is powered by browsAR and Qualcomm Vuforia, a software platform that enables apps to see and connect digital experiences to physical products. The experience allows users to scan images from the band's entire library of album art and select images, posters and more. When they do, fans instantly unlock and stream music videos, Maroon 5 audio and other behind-the-scenes content from virtually any mobile device in the world. This multimedia content appears seamlessly, appearing to hover into the real world space surrounding the user. The app will be fueled with fresh content, through frequent updates, directly from the band and management. It's about as up close and personal as fans of the world's hottest band can get.
In addition to buzz from fans, the announcement represents an exciting development in technology-driven marketing, as the release becomes arguably the largest implementation of augmented reality by the entertainment industry, to date. With names like Google and Qualcomm investing in the technology, it is expected that augmented reality will continue to redefine the consumer experience of marketing and consumer engagement in a wide range of industries, moving forward.
"More and more people are adapting to mobile devices each year, and it's become a very effective channel to connect with the Maroon 5 fan community and to keep them updated on Maroon 5. Gravity Jack's Augmented Reality feature allows us to deliver special content to the fans in a unique and engaging manner," saysFreddie Morris, Digital Manager at Career Artist Management.
Other influential brands who have teamed with Gravity Jack Augmented Reality include Kraft Foods, TaylorMade, Coca-Cola and more.