On Sunday, November 3rd, Youtube will host the first-ever Youtube Music Awards, a celebration of music honoring the artists and songs that Youtube fans have turned into global hits over the past year. Unlike traditional award shows, this event will present performances by Eminem, Lady Gaga and Arcade Fire alongside other top artists and some of YouTube's biggest stars including Lindsey Stirling and CDZA. The Youtube Music Awards will also feature musical events from Seoul, Moscow, London and Brazil, culminating in a live awards celebration at Pier 36 in New York City. Presented in partnership with Kia Motors Corporation, renowned filmmaker and music-video visionary Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host the event with Vice Media and Sunset Lane acting as executive producers.
The
Youtube Music Awards celebrate
Youtube as the world's go-to destination for music. From Eminem breaking records with "Love the Way You Lie" to Arcade Fire's innovative "Here Comes the Night Time" variety special and Lady Gaga reinventing the music video, established artists are connecting with hundreds of millions of people on
Youtube who now define what the world is listening to. To celebrate this global music community, the
Youtube Music Awards will be powered by the fans themselves. In this first-of-its-kind event, nominations will be announced October 17 based on the videos that the world watched and shared over the past year, and judging will happen in full view as
Youtube fans determine the songs and artists honored by sharing across social media.
"YouTube is home to both established artists and the next generation of musical talent," said Danielle Tiedt, YouTube's
Vice President of Marketing. "From catalyzing careers and pop culture phenomena to propelling a song's rise to #1 on Billboard's Hot 100, our global community's influence is felt across the music industry. We're thrilled to celebrate our fans and the music they love with a whole new kind of awards show -the first-ever
Youtube Music Awards - judged by you."
"We're setting out to create a night that's all about making things and creativity in the spirit of everyone that uses YouTube," said Spike Jonze, filmmaker and creative director of the
Youtube Music Awards. "As well as giving out awards, we'll be making live music videos. The whole night should feel like a
Youtube video itself. We're getting together a group of amazing artists and filmmakers to do this live - tune in to see what happens live."
"The
Youtube Music Awards will be a first in digital and music entertainment and Kia is proud to be the presenting sponsor of this event," said Soon-Nam Lee,
Vice President of Marketing, Kia Motors Corporation. "Digital media has played a pivotal role in how we connect with our customers, and with more consumers going online every day to engage with content, it is only natural that we lead the way with this
Youtube sponsorship."
About YouTube
YouTube is the world's most popular online video community allowing more than a billion people to discover, watch and share originally created videos.
Youtube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA - the governing body of the FIFA World Cup. Kia Motors Corporation's brand slogan - "The Power to Surprise" - represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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