This immersive installation transforms thrifted relics into an exuberant and eclectic environment where joy is reclaimed as an essential strategy for survival. Multidisciplinary artist Amy Broch (aka JOY Bomb) brings her signature brand of surreal optimism to a pop-up space in London in JOYFUL Abundance.
The Installation: Emotional Infrastructure
In JOYFUL Abundance, Broch reimagines ordinary consumer materials and vintage objects to create a physical world that celebrates curiosity. Broch has gathered and reassembled a sculptural archive of "inherited optimism"
- Ceramics, toys, and ornaments once chosen by strangers to bring happiness into their everyday lives.
“These objects reveal how we have historically attempted to engineer small pockets of pleasure within ordinary life,” says Broch. “In this framework, joy shifts from a fleeting feeling to a form of emotional infrastructure.”
The Experience: The Thrift Oracle (Limited Tickets)
At the heart of the installation sits The Thrift Oracle, an exclusive, one-to-one interactive encounter.
Over the course of 15 minutes, visitors are invited into a "divination ritual for modern life" led by the JOY Bomb Panda. Acting as a mediator between the guest and a world of objects, the Panda distributes curated treasures and hidden messages - using humour and play to reinforce the power of joy in the face of life's turbulence.
Following the overwhelming success of the JOY Café installation, the Panda returns by popular demand: “The Panda is pure magic; it’s like stepping into a dream where you’re finally allowed to just play”
“A surreal, heart-warming highlight; it's a rare moment of pure, unadulterated joy that stays with you long after you leave.” Visitor comments from the Joy Café
While the curious on the street act as voyeurs, catching glimpses of this world through the gallery window, the full interior remains a private multi-sensory sanctuary reserved strictly for ticket holders.
A £10 ticket grants entry to this personalised experience and includes a unique curated treasure to take home as a token of joy.
The Origin: FUN for FUN’s Sake
Amy Broch is a multidisciplinary artist whose work sits at the intersection of installation, performance, and sensory storytelling. Known for her "whimsical gangster" aesthetic, she transforms ordinary spaces into surreal, candy-coated mini-worlds. Her work under the JOY Bomb moniker prioritises the therapeutic power of joy.
JOY Bomb was born from a profound personal mission to explore how happiness could impact treatment outcomes and longevity. This discovery inspired her lifelong love of playful art with a new, urgent significance: FUN for FUN’s sake. Driven by the desire to make memorable moments happy ones, her multi-sensory installations provide a therapeutic "joy drop" for both the artist and the audience. http://joybomblondon.com
About Illuminate Productions: 20 Years of influence and Impact in the arts
Produced by Illuminate Productions, a London-based non-profit celebrating its 20th Anniversary, the organisation has a track record of producing over 250 ground-breaking exhibitions and site-specific works, they bridge the gap between emerging talent and established institutions.
Known for large-scale, high impact interactive installations, they specialise in transforming unusual or lost spaces into immersive public art, such as their world-famous DRIFT series on the Thames, to the full-scale Melting House, to the first artist-designed dodgem arena. By challenging perceptions and reconnecting communities, Illuminate Productions continues its mission of driving cultural and social regeneration through the power of contemporary art.
www.illuminateproductions.co.uk
Website: https://go.evvnt.com/3632122-2?pid=11710
Category: Arts
Time: 12:00 - 20:00
News About The Thrift Oracle by Joy Bomb (aka artist Amy Broch) at Illuminate Productions, The White Building
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