NBC will introduce a new superhero this month with the premiere of the drama series 'The Cape,' and in anticipation of the show's two-hour premiere on Sunday, January 9 (9-11 p.m. ET), NBC will partner with the New York City Department of Parks and Recreation for a unique campaign to highlight historic statues all over the city.
After its much buzzed about world premiere at Comic-Con, NBC is offering five lucky cities or towns the chance to have an exclusive pre-broadcast screening of the new high-octane conspiracy thriller 'The Event,' if they simply 'Demand It!' The network, who partnered with Eventful Inc. and their 'Demand It!' platform, is providing fans with the opportunity to participate by logging on to http://eventful.com/theevent to demand an early screening of the pilot episode in their area. The top five cities who 'Demand It!' most will win.
NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing partnership designed to promote NBC's 'More Colorful' Fall 2010 program lineup. The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.
NBC has developed 'Fan It,' an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 programs.
