Golf Channel this week will unveil a new brand image campaign, titled "We Know We're Different," which has been designed to identify with core golf fans by highlighting insider observations avid golfers share about the game. The first spots will hit the air during Golf Channel's exclusive, live coverage of the Tiger Woods-hosted World Challenge presented by Northwestern Mutual.
Golf Channel – which is riding a wave of momentum making it television's fastest-growing network serving 80 million or more homes – partnered with Hollywood, Calif.-based Troika to develop an image campaign, which speaks to Golf Channel's passion for the game. Troika is a longtime Golf Channel partner, which also assisted the network with developing its brand identity and tournament graphics."Golfers have a unique connection that isn't seen in other sports because we can play on the same courses, with the same equipment and wear the same clothes as professionals," said Regina O'Brien, Golf Channel senior vice president of marketing. "And like the pros, we can go through a roller coaster of emotions because, in our own way, we've been there. This campaign celebrates the ups and downs and quirks of golf we share with our viewers every day."Videos