Annual Boutique & Lifestyle Symposium Receives Extraordinary Industry Support for the 2nd Year

The hospitality industry's top boutique, lifestyle and luxury brand CEO's and independent property owners are gathering in Los Angeles October 21-23, 2013 at the Hollywood Roosevelt, a Thompson hotel, to discuss the sector's opportunities for development, investment and operating profitability. Organized by the Boutique & Lifestyle Lodging Association (BLLA), the annual event has become known for providing the richest content available for owners and managers in this space who are looking for the next holy grail to take their properties to the next level.

The symposium has garnered support from the industry's top executives who take the time to come out and support the conference. Some of the brands who will be represented this October include: 21c Museum Hotels, Ace Hotel Group, B3 Hotels & Resorts, Broughton Hospitality, Charlestowne Hotels, Commune Hotels & Resorts, Design Hotels, Hemingway Hotels & Resorts, Historic Hotels of America, Indie Boutique Hotels, Joie de Vivre Hotels, Kimpton Hotels & Restaurants, Morgans Hotel Group, Paramount Hotels & Resorts, Roosevelt Hotels, SLS Hotels, Thompson Hotels, TOMMIE Hotels, Trust Hospitality, Valencia Group, Virgin Hotels, Worldhotels. Full speakers list HERE.

"Content is king at this conference," said Frances Kiradjian, Founder & Chair of BLLA. "Attendees from the 2012 symposium have been telling us all year long that this event fills up their knowledge base to help them build their businesses and that is one of several reasons why they spend the money and take the time out of their extremely busy schedules to register and participate."

"Los Angeles has always been ahead of the curve and when it comes to boutique hotels, LA has most certainly set the trends. We're thrilled BLLA has chosen LA for this forward-thinking conference with some of the industry's top leaders. The LA setting and the conference line-up promise to make this a creative and inspiring event," said Ernest Wooden, Jr., president and CEO of the Los Angeles Tourism & Convention Board.

Some of the content highlights are: Hotel Owners & GM's Cultural Exchange / Extreme Networking / Keynote: Raul Leal - CEO -Virgin Hotels / TOP Executive Brand discussion / Creating Hotels that are 'Good Memory Generators' / Renie Cavallari of Aspire Marketing Interviews Niki Leondakis, CEO - Commune Hotels and Resorts on center stage / Digital Marketing Panel - Proactive Social Media - Generating More Revenue / Historic Boutique Hotel Development / Food Trends in Boutique & Luxury Hotels / Distribution Disruption - Revenue Management Techniques & New Integrated Technologies / Proving Project Feasibility / Lifestyle - Merchandising the Boutique Hotel Experience / Designing & Architecting the World's Finest Properties / The Changing Face of Your In-House Guest / Soft Brands- How they Fit / GOOGLE TALK. The Agenda is HERE.

Global Hotel Owners, General Managers, and Developers will have the chance to meet one-on-one to discuss their hospitality differences and collaborate about areas of opportunity, such as historic property renovation and development, finance, design, culinary, digital marketing, social media, and more. Additionally, some of the nation's top travel agents and entertainment corporate accounts will be invited to the first night reception to meet with hotel owners - a first at this event.

Not only does the Symposium include a celebrated list of Speakers and events, but the support behind the conference is extraordinary. Frances Kiradjian affirmed, "The association is grateful to the Sponsors and Speakers, as well as our chosen charity, Whole World Water - all of whom are showing their above-and-beyond support of this conference via their own personal and social networks. This program entitled 'Social Sauce (by YoDog)' will reach out to the industry in the broadest method possible." Social Sauce blends together innovative social media marketing techniques, including personalized webpages, live ongoing tweets, and more.

BLLA THANKS the following sponsors confirmed to-date for their support of the 2013 conference: DIAMOND LEVEL Sponsors - CohnReznick, FRONTGATE, Greenberg Traurig, Guest Direct, SUITELIFE by Venture Insurance, Vizergy, Yo!Dog Marketing, LaBottega.
PLATINUM LEVEL Sponsors - VIVREAU
GOLD LEVEL Sponsors - Badali Design, Cardio-Ready, Clairvoyix, Digital Alchemy, LG Electronics, MONIN, Points.com, Portland Roasting Coffee, RoamingAround, RoomKey, SFERRA, Ultra Faucets, VTech Hospitality Division.
MEDIA Sponsors - Hospitality Design, Boutique Design & ST Media Group, Hsyndicate, Hotel-Online HotelNewsNow, eTurboNews.

For further information: www.boutiqueleadershipconference.com

About The Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. Created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit www.blla.org.

SOURCE: BUSINESS WIRE

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