Groundbreaking eBook on Dealership Mobile Apps Released

DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced the release of its new eBook: The Pocket Revolution: The Complete Guide to a Killer Mobile App, in conjunction with the 2013 National Automobile Dealer Association (NADA) Convention and Expo. Available for the first time today at the Amazon.com Kindle store, The Pocket Revolution will help auto dealers exploit the surging mobile app revolution by providing them with the first-ever A-Z crash course in getting their "mobile app in gear."

"Consumers are now spending 2+ hours daily with mobile apps - roughly twice as much time as with Web browsing. The critical gap for dealerships? Half of their customers are now regular app users, but only about 1-in-10 have a dealership or auto service provider app," said Mike Walther, CEO of DMEautomotive. "Dealers know they need to start building mobile apps into their marketing mix, because apps are the key retailing platform of the future; but, until The Pocket Revolution, no practical resources have been available to help a retailer design and execute an effective mobile app strategy. This book illustrates, step-by-step, how to put a 'killer' dealer app strategy in place - and one specifically engineered to generate business from increasingly dealer-disloyal service customers."

Based on ongoing DMEa consumer research and the best practices of hundreds of early adopting dealers, The Pocket Revolution: The Complete Guide to a Killer Mobile App enables dealerships to leverage the unique power of a revolution that is able to quite literally place their dealerships firmly and securely in their customers' 'pocket.' The Pocket Revolution is the first eBook to break out key mobile app best practices for dealerships, including:

• How to BUILD IT (packaging the right mix of pro-consumer and pro-dealer tools so it's used often, not deleted, and drives new service and sales biz)
• How to COMMUNICATE (all centered around relevant, vehicle lifecycle messaging)
• How to MARKET IT (to drive constant downloads)
• How to MEASURE SUCCESS (and set the right performance benchmarks)

"Dealers who start their 'app-ucation' now will be well ahead of the game," continued Walther. "And The Pocket Revolution will help accelerate that process so that, a year from now, readers will have an app that creates incredible value for their service customers and a receptive new database of always-connected users to market to."

The Pocket Revolution: The Complete Guide to a Killer Mobile App is available for download, free of charge at www.dmeautomotive.com, and in print and electronic versions on amazon.com for $2.99.

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.