Hugo Boss is adding Boss Jour Pour Femme to their current line up of fragrances with Gwyneth Paltrow returning as the face of the scent. The new offering is designed to complement its Boss Nuit Pour Femme scent.
P&G Prestige, which holds the license for Hugo Boss fragrances, had a multifaceted woman like Paltrow in mind for the scent. "Gwyneth Paltrow embodies hard work, femininity and sophistication," said Carla Luini, vice president of fashion brands for P&G Prestige. "She is a woman that has so many different roles, each and every day. From being an actor to being a mother, a writer, a businesswoman..."
For her part, Paltrow said, "I have had a really good experience working for Boss, and I always say this, but it really is such a perfect job when you have kids.
"I can only really do one film a year now because of my family and how it all works out, so it's so nice for me to be able to work for a great company and, you know, I'm going to Spain next week for two days so I still get to travel and meet really interesting people and have a work interaction. But it's not like I am out of the house for three months," added Paltrow.
Paltrow also added that she likes to collect fragrances. "I am one of those people who have a whole closet full of perfume. I love it; I have always loved it and have always had a wardrobe full of scent," she said, admitting to having at least a hundred in her possession.
"I think that Jour is the perfect name for it - it's very uplifting," she said of the new scent. And uplifting may be just what she needs given her regular morning routine. "I wake up at 7 a.m., I get [the kids] fed, and I get them dressed in their uniforms, any bits of homework are finished," Paltrow explained. "I take them to school. She [Apple, now 9] gets dropped off at 8:25 a.m., and he [Moses, now 7] gets dropped off at 8:45 a.m., so we have a croissant together in his school dining room and we do reading together. Then I go home and I work for one hour on all the e-mails that come in overnight from L.A. Then I exercise from about 10 a.m. to 12 p.m. Then I work on Goop [the digital media and e-commerce company she founded] pretty much the rest of the day until I pick up my kids and then they have various activities."
The fragrance was created by the P&G Prestige Fragrance Creation Team in collaboration with International Flavors & Fragrances.
The new scent is floral-fruity with top notes of grapefruit flower and lime, with also a heart of freesia, lily of the valley and honeysuckle. The packaging shows the same sleekness as Boss Nuit has a clean white bottle with a golden band at its neck and a light-catching clear plastic cap.
